Always Be Testing
#12 Scaling a DTC EComm SaaS via Community, Alexa Kilroy, Director of Marketing at Stay.ai
18 Oct 2023
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Alexa KilroyHype man & Announcer: John PotitoTimestamps:00:00 Introduction to Always Be Testing podcast01:44 Alexa's unconventional journey into marketing space04:08 Building a marketing team from scratch06:38 Success of community engagement at Triple Whale09:22 Supporting events and experiences for community building12:11 Importance of genuine community building efforts15:01 Examples of successful community-building events18:06 Agile approach and learnings from Triple Whale20:19 Hiring based on energy and adaptability23:16 Interviewing process and the "airplane seat principle"25:31 Optimizing subscription programs for higher customer lifetime value30:39 Strategies for engaging with the community35:29 Enhancing customer experience and increasing subscription revenue
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