Always Be Testing
#14 Affiliate Marketing Veteran, Publisher Pro, and DJ to the Stars, George Yuhba, Director of Client Strategy at Paylode
31 Oct 2023
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: George YuhbaHype man & Announcer: John PotitoTimestamps:00:00 - Introduction02:17 - Journey and Role of Affiliate Marketer George Yuhba05:33 - Paylode: Publisher Development Expertise09:27 - Affiliate Marketing Evolution Overview13:43 - Clearing Affiliate Marketing Misconceptions18:44 - Enhancing Affiliate Programs21:11 - George’s checklist of optimizations.;27:29 - Affiliate Marketing's Future Growth30:07 - Diversity in Affiliate Marketing37:44 - Key takeaways from experiences44:10 - “AHA” moments in experiment testing47:02 - Fun Facts about George Yuhba
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