Always Be Testing
#15 Former Lawyer turned Entrepreneur Building Fashion Tech to Scale, Nicole Phillips, CEO & Co-founder at Qatch
07 Nov 2023
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Nicole PhillipsHype man & Announcer: John PotitoTimestamps:00:00 Introduction 01:06 Introducing CATCH: AI-powered product recommendation platform06:42 Value proposition and inspiration behind CATCH09:18 Evolution of CATCH's platform and new features11:42 Building trust with customers and target audience14:43 Monetization strategies and successful brand partnerships16:24 Free to paid model and VIP option18:32 Data-driven approach and partnering with brands20:49 Challenges of building a technical product without expertise23:03 Personal interests and involvement in local organizations24:31 Sleepovers in haunted places and concluding remarks
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