Always Be Testing
#16 Are Your Ads Bringing Incremental Value? Dominic Williamson, Director of Marketing Strategy and Analytics at Instacart
14 Nov 2023
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Dominic WilliamsonHype man & Announcer: John PotitoTimestamps:00:06 Introduction00:50 Austin Events Buzz01:58 Analytics Expert Intro03:45 Geo-Level Targeting05:49 Geo-Level Holdout Tests08:34 TV Advertising Challenges11:13 Digital Channel Flexibility14:12 Marketing Spend Insights17:25 Evaluating Media Effectiveness21:01 Bridging Finance and Marketing26:16 Advanced Media Measurement33:12 Third-Party Tools Analysis
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