Always Be Testing
#17 Ad Measurement Veteran, Andrew Covato, Founder of Growth by Science and formerly at Google, eBay, Facebook, Snapchat, and Netflix
21 Nov 2023
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Andrew CovatoHype man & Announcer: John PotitoAndrew worked on the buy side and the sell side of various platforms working on measurement and data at Netflix and Snap. He has experience in ad tech and measurement at VC-backed start-ups Google eBay and Meta.Timestamps:00:06 Meet Ty and Andrew00:51 Discussing Growth by Science01:40 Andrew's ad tech insights03:04 Ad spending and ROI04:13 Ad buying mistakes05:41 Smarter measurement tools07:36 Testing's role in marketing09:07 Netflix's testing culture11:23 Geo-testing techniques14:32 Conversion optimization pitfalls18:32 Ad tech platform challenges22:15 Strategies for effective testing29:33 Networking and website invite
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