Always Be Testing
#19 The Evolution of Growth and Growth Teams, Patrick Moran, Head of Growth Marketing Robinhood, Reforge EIR, former Netflix, Spotify, Houzz
05 Dec 2023
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Patrick MoranHype man & Announcer: John PotitoTimestamps:00:06 Podcast kickoff introduction00:49 Casual football discussion01:49 Patrick's marketing expertise03:06 Growth marketing evolution05:06 Challenges in multi-device ads07:01 Retention strategy insights09:59 Analyzing LTV and CAC13:10 Marketing and product synergy17:01 Budgeting for marketing impact22:01 Effective testing and ROI27:10 Creative content's crucial role32:40 Aligning expectations in management
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