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Always Be Testing

#2 Reclaiming Abandonment Cart Revenue, Adam Robinson, CEO of Retention.com

04 Aug 2023

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Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Adam RobinsonHype man & Announcer: John PotitoAdam is the CEO of Retention.com. What is Email-Based Retargeting?How to spruce up your Email Marketing Game?Timestamp:00:00 Introduction and Welcoming Adam Robinson as Guest01:10 Adam Robinson's Background and Journey in Business03:22 Challenges of Competing in a Mature Market04:20 Developing a Differentiating Feature for Email App06:21 Impact of Changes in Facebook's Tracking System07:14 Difficulty in Understanding Tag Management Solutions08:30 Target Market for New Product and Challenges09:32 Performance of Email List and Major Customers10:43 Importance of Efficiency and ROI in Business11:59 Balancing Value and Pricing in Business12:24 Lessons Learned and Reflections on Growth15:14 Changes in Sales Department and Hiring Process

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