Always Be Testing
#5 Partnership Development & Leveling Up Your Approach to Strategies for Affiliate Marketing, Adam Weiss, CEO of Weiss Digital Consulting
29 Aug 2023
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Adam WeissHype man & Announcer: John PotitoDuring and even after his 15-year stint at Rakuten, Adam had a pretty incredible career in the affiliate space and loved working on the publisher side.How do you Elevate your Partnership Approach? How to know if you are in your proper "Consulting Game"? Timestamps:00:00 Introduction to Always Be Testing podcast06:40 Music preferences: Van Halen and favorite songs15:07 Understanding publishers and advertisers in affiliate marketing23:41 Challenges and misconceptions in affiliate marketing31:13 Strategies for partnership development and revenue growth34:48 Importance of strategic thinking and leadership skills38:08 Customer obsession and understanding the industry41:25 Music preferences and devices45:29 Conclusion
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