Always Be Testing
#6 The Affiliate Opportunity: Coupon Misnomers, FMTC, Amazon and Affiliate Programmatic, Brook Schaaf, Founder & CEO of FMTC
07 Sep 2023
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Brook SchaafHype man & Announcer: John PotitoTimestamps:00:00 Introduction and Welcome to Always Be Testing01:19 Brooke's Background and Journey in Affiliate Marketing04:04 The Importance of Independent Tech Vendors06:13 Challenges of Managing Data in Affiliate Marketing08:11 The Power of Coupons and Special Offers11:15 Different Types of Coupon Sites and Strategies14:06 The Value of Attribution and Measurement16:13 Rise of Seller Networks in the Amazon Ecosystem18:15 Benefits and Risks of Seller Networks21:05 Balancing Commission Rates and Conversion Rates23:40 Potential Conflicts and Internal Challenges at Amazon26:24 The Future of Affiliate Marketing and Influencer Collaboration
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