Shep Hyken speaks with consumer advocate, author, and journalist Christopher Elliott about how to get what deserve as a customer. They discuss how the secretes to getting better customer service, how to reach the CEO of a company when you have a problem, the misconceptions of “loyalty” programs and more. Elliott has earned the reputation of “every customer’s best friend.” He not only has four syndicated columns, but he also writes for numerous publications, and runs Elliott.org, a site for customer advocacy. Elliott exposes the differences between loyalty and marketing programs, and shares several great insights for how consumers can resolve their complaints against companies. This episode of Amazing Business Radio provides greats points of view from experts on both sides of the counter; how to get better customer service (as a consumer), and how to give better customer service (from a company). Learn more about your ad choices. Visit megaphone.fm/adchoices

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