Shep Hyken Interviews Eddie Yoon, Author of Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth Do your customers feel like friends, or just transactions? Shep Hyken speaks with Eddie Yoon, an expert in growth strategy and marketing. Top Takeaways: • Leaders of organizations need to have strong personal brands for the employees to rally around and get behind. Not only is this important for entrepreneurs, it is better for large organizations to have leaders with strong personal brands as well. • You don’t have to create an entirely new product or service. You just need to reinvent the way that it is being offered, and reinvent the way it gets delivered. That’s the key. • Disruption completely changes the way an industry works. You don’t have to be as big as Uber or Amazon. You just have to think about what can be done that the competition isn’t doing. • A company that thrives is one that knows that not every customer is the same. They empathize with customers and strive to delight them. These companies know they have a lot to learn from the customers. • Superconsumers are your customers who come back over and again, your loyal customers. They want and deserve sympathy, respect, and generosity. When the company delivers what the customer wants, the results will be dramatic and bigger than ever imagined. • Social media is a great place to find your superconsumers. About: Eddie Yoon is the founder of EDDIEWOULDGROW, a think tank advisory firm on growth strategy. Eddie is the author of the acclaimed book Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth (Harvard Business School Press, 2016). Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices

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