Shep Hyken talks with Dr. David Moffet about how he uses customer service as the "ultimate business weapon" in his business. Dr. Moffet is one of the most successful dentists in the world and understands that being a dentist is really about business. His secret is to create what he calls the UPE, the Ultimate Patient Experience. Even though Dr. Moffet is a dentist, his ideas cross all industries. It doesn't matter if you have a patient, customer, guest, member, etc., all of Dr. Moffet's ideas will help you raise the bar of your organization's customer service experience. In addition, he shares some valuable advice about marketing and social media. Learn more about your ad choices. Visit megaphone.fm/adchoices
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