How would you like a perfect way to reach your customers and keep their attention? Personalizing the customer experience is a hot topic. Shep Hyken sits down with customer personalization expert, Jim Steinberg, Senior Vice President of Enterprise Partnerships at LoyaltyPlant. Top Takeaways: • There is an engagement crisis happening among marketers. Most marketers have the proper tools, but they aren’t using them properly. Sending something to a customer is all about when and where you send it. The crisis occurs when the wrong customer gets the wrong information, or when they get it at the wrong time or in the wrong place. • The four R’s of Marketing: 1. Get the RIGHT MESSAGE 2. To the RIGHT CUSTOMER 3. At the RIGHT TIME 4. In the RIGHT PLACE. -If this formula is properly implemented, the customer is going to be absolutely delighted. And, mobile is really the only medium that can do this properly. • Don’t confuse the concept of personal information with personalized information. Personalization is about one-to-one marketing. It’s getting specific and personalized message to a specific individual. Customers don’t mind sharing personal information in order to receive a personalized and relevant experience. About: Jim Steinberg is Senior Vice President of Enterprise Partnerships at LoyaltyPlant. He is passionate about transforming the face of mobile marketing for restaurant chains using the disruptive force of the LoyaltyPlant platform. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices

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