Utilizing Customer Experience as a Sales Tool Shep Hyken interviews Paul Reilly, a professional speaker, sales trainer, and author of Selling Through Tough Times. They discuss how brands can provide value to their customers during uncertain times. Top Takeaways:  · When you create good experiences, especially during tough times, you are providing value beyond the product that you are selling. · Certainty and stability are important to your customers. This should be seen in your brand's messaging and felt in your customer's experience. · During times of uncertainty, customers want consistent and predictable experiences that meet their standards. · Companies have the opportunity to enhance their overall customer experience during tough times. Ask your customers the question, "What's missing from our current solution?" · Every person in an organization should be asking themselves, "What else can I do for the customer?" Quotes:  "The best sales tool you can have is a great customer experience." About:  Paul Reilly is a professional speaker, sales trainer, and author. He coauthored Value-Added Selling, fourth edition, and authored Selling Through Tough Times. Reilly also hosts The Q and A Sales Podcast, where he answers the most pressing questions facing today’s sales professional. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio.  Learn more about your ad choices. Visit megaphone.fm/adchoices

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