Episode #23 - Navigating Brand Metrics and Sponsored Brand Videos: An Amazon Ads Deep Dive 🎯🎥

Episode #23 - "Navigating Brand Metrics and Sponsored Brand Videos: An Amazon Ads Deep Dive 🎯🎥"In today's episode, we'll delve into the recent updates on Amazon's Brand Metrics and take a detailed look at Sponsored Brands and Sponsored Brand Videos. We'll help you navigate through these features to get the most out of your Amazon Advertising Campaign.Welcome to Episode 23 of our Amazon Ads Raw Daily series. Here's what we'll be covering in today's episode:Brand Metrics Expanding to New Countries: We'll talk about how Brand Metrics, a valuable tool for understanding shopping engagements and their impact on the customer journey, is now expanding to India, Australia, and Mexico. This gives brands insights into their performance against competitors in these major markets.Deep Dive into Sponsored Brands and Sponsored Brand Videos: We'll take you through the creation and optimization of Sponsored Brands and Sponsored Brand Videos. We'll cover the various options available when creating a new campaign, from placements to bid adjustments and from keyword selection to ad format choices.Insights on Ad Group and Keyword Strategies: Learn how to manage and limit the targets in your ad group for more effective campaigns. We'll share insights on how to split campaigns by match types, the importance of frequent search term report checks, and why keeping a close eye on broad match keywords is crucial.Understanding Amazon Ad Placements: We'll go beyond placements on and off Amazon, discussing how different ad formats and campaign types can appear at the top of the search results, on product detail pages, and other placements.Join us as we delve deeper into these aspects of Amazon Advertising to help you optimize your campaigns and boost your brand's visibility. It's time to deep dive into Amazon Ads! 🎯🎥Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

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