Episode #35 - Navigating Brand Analytics Top Search Terms Report: New Vendor Central Updates 📊

In today's episode, we cover an update to the Brand Analytics Top Search Terms Report, especially for those using Vendor Central. Even though the update has already been rolled out in Seller Central, we delve into the specifics of this powerful report that can provide critical insights for your brand.Welcome to episode 35 of Amazon Ads Raw Daily. In this episode, we break down the updates to the Brand Analytics Top Search Terms Report that were recently introduced to Vendor Central, as well as recap some key features already available on Seller Central.Understanding the Update: The Brand Analytics Top Search Terms Report provides valuable insights about search terms, top-clicked brands, and products, and the click and conversion share of the top three clicked products. You can select a specific category or narrow down your search to a particular brand or ASIN.Key Features of the Report:Reporting Range: You can choose from quarterly, monthly, weekly or daily ranges. Do note that there's usually a delay in data availability.Top-Clicked Products: This feature allows you to select up to 100 different ASINs.Top-Clicked Brands: You can choose any brand to focus on.Category and Search Term: You can select a specific category or an individual search term for more targeted results.The report offers a consolidated view that combines the search term view and competitor view, providing a snapshot of your click and conversion share. However, it does not provide data on impression share, which would be a helpful metric to have.Taking Action on the Report: The report allows you to refine your results and download them based on the filters you've selected. This can help you identify which products are doing well and where there might be room for improvement. For instance, if your product is ranked as the third most-clicked, you might consider increasing your PPC efforts to improve click share.To sum it up, whether you're using Vendor Central or Seller Central, the Brand Analytics Top Search Terms Report is a powerful tool that can provide you with actionable insights to optimize your Amazon advertising strategy.Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

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