Episode #41 - Amazon's B2B Marketing Push, AI Innovations, and Google's Shopping Tool 🌐🛍️

Episode #41 - "Amazon's B2B Marketing Push, AI Innovations, and Google's Shopping Tool 🌐🛍️"In this episode, we discuss Amazon's advertising expansion and its recent event, 'Amazon Port', in Cannes, France. We also explore the intensifying AI race with significant moves from ByteDance and Meta, plus a ground-breaking shopping AI tool from Google.The Links:https://about.fb.com/news/2023/06/introducing-voicebox-ai-for-speech-generation/https://blog.google/products/shopping/ai-virtual-try-on-google-shopping/Welcome to Episode 41 of our Amazon Ads Raw Daily podcast, recorded on a sunny Tuesday, June 20. We have a lot to unpack today, from Amazon's marketing event in Cannes to major AI-related developments and Google's newest AI shopping tool.Amazon's B2B Marketing: We delve into Amazon's advertising push and its attempt to solidify relationships with sellers, advertisers, agencies, and tool providers. Their marketing event, Amazon Port, underlines this effort. The shift mirrors Google's long-established practice of fostering relationships through B2B events and educational projects.Amazon's Ad Spend: We examine Amazon's enormous advertising and promotional spending—over 20 billion US dollars in the past year—potentially positioning them as one of the world's largest advertisers.ByteDance & AI: ByteDance, TikTok's parent company, has made a significant investment in AI, purchasing NVIDIA GPUs worth a billion US dollars. We discuss the implications of this move on the ongoing AI race.Meta's Voicebox: Meta is also playing a strong game in the AI field. Their latest product, Voicebox, an AI tool for speech generation, promises to be a game-changer. It opens the door to fascinating applications, including text-to-speech transformation and audio file modification.Google's Shopping AI Tool: Lastly, we examine Google's newly introduced AI shopping tool, which allows consumers to 'virtually try-on' clothes. By generating the product on different models of various sizes and skin tones, it offers a personalized shopping experience that could reduce returns and increase conversion rates.Tune in to delve deeper into these developments and their potential impact on the marketing and e-commerce landscapes. Thank you for joining us, and have a wonderful Tuesday!Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

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