Episode #57 - Prime Day 2023: A Resounding Success, Insights on Deal Badges, and The Promise of Progress 🔥🔴📈

Episode #57 - "Prime Day 2023: A Resounding Success, Insights on Deal Badges, and The Promise of Progress 🔥🔴📈"Today, we're wrapping up the Amazon Prime Day 2023 with record-breaking results. The US saw a 114% increase in sales compared to the last 30-day average. We will also look at the power of the red "Prime Day" badges on deal items and a quick reminder about the value of progress over mere busyness.Good morning, everyone, and welcome to the 57th episode of the Amazon Ads Raw Daily podcast! I'm Alex, your host, and today we're quickly wrapping up the record-breaking Amazon Prime Day 2023.As the day is closing on the West Coast, Pacific time in the US, we can already see a clear indication of how both Prime Days went. According to Jeffrey Cohn from Amazon Ads, many US agencies reported extremely strong sales numbers, with some accounts seeing an 8x increase in sales. The US saw a 114% increase in sales compared to the last 30-day average, a figure that encompasses all items, not just those on a deal.Interestingly, even brands without deals are reporting solid growth this year. In the past, such brands would usually see an increase of one to two weeks' worth of sales on Prime Day. This year, however, it seems like the growth was even more substantial.Internationally, the trend was similar. Italy reported an 82% surge in sales, while Germany witnessed a 70% increase. As a whole, it appears Prime Day 2023 was a resounding success!We also discuss an important point brought up about the power of Prime Day deal badges. Brands smart enough to opt-in for Prime-exclusive deals enjoyed the benefits of the red "Prime Day" badges on search result pages, which helped them stand out to customers shopping during these days. A lesson to be learned for next year: Opt for the red badge, not the green one.Finally, we conclude today's episode by reiterating the importance of progress. Amid the busyness of these past two days, let's not forget our long-term goals and the progress we need to make toward them.That's it for our quickest episode yet. Thanks for tuning in, and we'll be back tomorrow for a deeper dive into the psychology behind Prime Day and other insights. See you then!Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

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