Amazon Ads Raw Daily
Episode #67 - Back in Action: The Growth of Amazon in Q2 2023 and Future Predictions πππ
10 Aug 2023
After a two-week break, we dive into the recent updates in the Amazon ecosystem, focusing on the impressive Q2 2023 earnings. We explore the potential growth areas for Amazon, such as health, media, and telecommunications, while touching on the challenges posed by platforms like TikTok, Shein, and Timo.Hello everyone! Iβm back from vacation and thrilled to be steering the Amazon Ads Raw Daily podcast once again. Today, we're focusing on the significant developments from the past weeks concerning Amazon, notably its Q2 2023 earnings. Weβll also offer a glimpse into tomorrow's episode which will delve into the recent changes in Amazon's API and advertising.First and foremost, Amazon's Q2 2023 earnings are in the spotlight today. Despite already commanding a vast market share, the giant continues to show growth, particularly in North America. We analyze the numbers, shedding light on the incredible 5.7% margin in Q2 and the company's return to its pre-pandemic efficiency.The growth in Amazon's advertising business is phenomenal, clocking in a 22% increase. With $10.6 billion in revenue, its growth rate surpasses platforms like Meta. We'll discuss the prospects of Amazon potentially outgrowing Meta in advertising revenue in the upcoming years.AWS's growth might be slowing down, but it remains the dominant cloud business globally. However, with Azure from Microsoft and Google Cloud boasting impressive growth rates, competition is tightening.Our discussion won't be complete without looking into Amazon's ambitious projects and the sectors it's hoping to penetrate. Be it health, media, telecommunications (Project Kuiper), or even the promising Indian e-commerce market, Amazon's strategies seem to be well poised for expansion.However, challenges are part and parcel of growth. With platforms like TikTok venturing into e-commerce, and apps like Shein and Timo offering consumers direct access to manufacturers, Amazon might face stiff competition in the user discovery phase.Tune in to gain comprehensive insights into the evolving world of Amazon, the potential shifts in market dynamics, and what these could mean for sellers and advertisers alike.Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.
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