Episode #68 - New Twists in Amazon Ads: Bid Adjustments and Sponsored Display for Non-Sellers 🔄🖥️🚀

Episode #68 - "New Twists in Amazon Ads: Bid Adjustments and Sponsored Display for Non-Sellers 🔄🖥️🚀Today, we dive deeper into the Amazon Advanced Tool Center's latest updates, with a spotlight on bid adjustments for various search placements and the surprising introduction of Sponsored Display for non-Amazon advertisers. We explore these significant shifts and what they could mean for the future of Amazon advertising.Good morning everyone! I'm Alex, and I'm thrilled to welcome you back to another episode of Amazon Ads Raw Daily. Fresh from my vacation, we're set to discuss some fascinating updates that have recently been unrolled in the Amazon ecosphere.Bid Adjustments: The focal point for today's episode is Amazon's game-changing bid adjustments for 'Rest of Search' placement on sponsored products. Traditionally, advertisers could only adjust bids for 'Top of Search' and 'Product Detail Pages.' With the announcement last Friday, Amazon revealed the ability to modify the 'Rest of Search' bid too, allowing for adjustments on all three placements. However, Amazon quickly rolled back on this announcement, turning it from an active feature to a "preview" set for a September release. We explore why this is significant and discuss the complexities around bid adjustments, which currently only allow increases and not decreases.Sponsored Display for Non-Sellers: An even bigger revelation from Amazon is the opening up of Sponsored Display for non-Amazon advertisers. This is a beta feature, and as of now, it's only accessible via the Amazon Ads API. This move suggests Amazon's ambitions to branch out, welcoming more advertisers into its fold and not limiting its advertising platform to just Amazon sellers. The growth rate of Amazon's advertising business is staggering, and this move might just be the tip of the iceberg. It's intriguing to note that these advertisers can also target specific locations, which can be a game-changer.Other Updates: We'll touch upon other recent additions such as automatic video localization for sponsored brand video creators, the general availability of the Amazon marketing stream in all regions, and the phasing out of legacy bulk sheets.Stay tuned as we unpack these updates, and share insights on the evolving landscape of Amazon advertising, potential shifts in strategies, and what this could mean for both Amazon and non-Amazon advertisers.Cheers to another day of learning and exploration in the world of Amazon Ads! 🚀Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

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