Episode #71 - Expanding Amazon Sponsored Product Placements to Third-party Websites: What You Need to Know 🌍🛍️📢

Title: Episode #71 - "Expanding Amazon Sponsored Product Placements to Third-party Websites: What You Need to Know 🌍🛍️📢"Summary: In this episode, we dive deep into the recent announcement by Amazon regarding the expansion of sponsored product placements to third-party websites. Discover the implications of this major update, its potential impact on sellers and advertisers, and how to navigate the changing Amazon ad landscape.Description:Hello and a joyful Friday to all! Welcome to episode 71 of the Amazon Ads Raw Daily podcast. Today, the 18th of August, we're pulling back the curtains on the exciting news from Amazon about their expansion of sponsored product placements to third-party sites. This update was teased seven months ago, and now, it's official.The official proclamation highlights that websites and apps like Pinterest, BuzzFeed, and many more will soon feature Amazon-sponsored product ads. This venture aims to simplify the discovery and purchase of relevant products. Notably, the ads will be showcased on these platforms without the need for advertisers to take any extra steps. Amazon's algorithms will ensure that ads are presented when they believe a customer might be interested, all based on the context of the page and the already set campaign parameters.Interestingly, our own data indicates that Amazon might have tested these waters as far back as December of the previous year. This suggests they've had time to refine this new approach and are ready to roll it out on a larger scale.While this promises increased visibility for sellers, there are considerations to keep in mind. Control over placements might be minimal initially, and detailed reporting might not be immediately available. Plus, while this can potentially drive down Cost-Per-Click (CPC) with increased ad inventory, the competition dynamics might also change.In today's episode, we'll ponder these facets, the possible long-term impacts, and share some predictions for the future. As always, your insights and feedback are invaluable, so do reach out and share your thoughts.Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

There are no comments yet.

Please log in to write the first comment.