Episode #74 - Unraveling the Prime Membership Hack & Amazon’s New Return Settings 📊📦

https://bestatamazon.ck.page/posts/two-amazon-search-query-performance-hacks Episode #74 - Unraveling the Prime Membership Hack & Amazon’s New Return Settings 📊📦Today we delve deep into an insightful article by John Derkits on the Search Query Performance Report and the implications of shipping speed data. We also highlight Amazon's latest update concerning return evaluations. Discover the advantages of these insights and how to leverage them for your Amazon Ads strategies.Good morning, everyone! Welcome to Thursday's episode of the Amazon Ads Raw Daily podcast, episode 74. Today, we're building on yesterday's discussion about the Social Care Performance Report with new insights from John Dirk Kitz. Plus, we’ve got news about a significant change to Amazon's return evaluation process.We kick off with John Dirk Kitz's article which centers on the search query performance report. He recently identified two columns detailing one-day and two-day speed delivery, and unit counts for each. This led him to an exciting revelation about deciphering the percentage of Prime memberships based on shipping speeds. By linking Prime memberships to same day and one-day deliveries (and non-Prime to two-day deliveries), sellers can get a rough estimate of Prime members engaging with specific keywords. This data can be particularly beneficial when setting up Prime-exclusive deals. John tested this hypothesis on 8 ASINs, and though not statistically significant, the results provided some compelling insights. Be sure to check out his article linked in our description.Switching gears, we dive into the latest news from Amazon regarding its return evaluation process. Amazon has introduced a new feature allowing sellers to disable return item evaluations either for all or selected ASINs. This is a game-changer, especially for products marked as damaged upon return. By opting out, sellers can prevent reselling of potentially mislabeled 'good condition' products and avoid the fallout of negative reviews. As always, assess how this new feature fits within your strategy.Thank you for joining us in today’s episode. Whether you're aiming to optimize your Amazon Ads campaigns or keen on updates about the platform, we’ve got you covered. Have a fantastic day, and see you tomorrow!Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

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