In episode 220 of America Adapts, we're diving into a new project from Tailwind: The Adaptation & Resilience Innovation Playbook. In this episode, I chatted with Katie MacDonald, co-founder of Tailwind, a pioneering firm dedicated to driving innovation in climate adaptation. Katie and her team at Tailwind are at the forefront of helping companies tackle some of the most pressing climate hazards—think wildfires, heat waves, and more. And now, they've taken it a step further with their latest project: a comprehensive playbook that maps out the booming adaptation market, which is projected to hit $2 trillion by 2030. We unpack the playbook's core insights, from the critical role of governments driving over half of global demand for adaptation solutions to the untapped potential of corporations as the "sleeping giants" of resilience. We'll explore how startups are rising to the challenge, despite funding gaps, and why engaging communities and addressing health and social system blind spots are essential for success. Katie also shares actionable recommendations for policymakers, entrepreneurs, and everyday citizens on how to seize opportunities in this emerging market. Battelle's ICR25 ICR25 brings together the world's brightest minds to solve the resilience challenge. This year's theme, "Partner, Accelerate, Launch," highlights the critical need for innovative solutions to reach commercialization and impact resilience. Submit an abstract here: Abstracts https://www.battelle.org/conferences/icr Register here: https://www.battelle.org/conferences/icr/technical-program-registration Check out the America Adapts Media Kit here! Subscribe to the America Adapts newsletter here. Donate to America Adapts Listen to America Adapts on your favorite app here! Facebook, Linkedin and Twitter: https://www.facebook.com/americaadapts/ @usaadapts https://www.linkedin.com/in/doug-parsons-america-adapts/ Links in this episode: https://www.tailwindclimate.com/ The Adaptation & Resilience Innovation Playbook Doug Parsons and Speaking Opportunities: If you are interested in having Doug speak at corporate and conference events, sharing his unique, expert perspective on adaptation in an entertaining and informative way, more information can be found here! Facebook, Linkedin and Twitter: https://www.facebook.com/americaadapts/ @usaadapts https://www.linkedin.com/in/doug-parsons-america-adapts/ Donate to America Adapts Follow on Apple Podcasts Follow on Android Now on Spotify! List of Previous Guests on America Adapts Follow/listen to podcast on Apple Podcasts. Donate to America Adapts, we are now a tax deductible charitable organization! Federal Reserve Bank of San Francisco Strategies to Address Climate Change Risk in Low- and Moderate-income Communities - Volume 14, Issue 1 https://www.frbsf.org/community-development/publications/community-development-investment-review/2019/october/strategies-to-address-climate-change-low-moderate-income-communities/ Podcasts in the Classroom – Discussion guides now available for the latest episode of America Adapts. These guides can be used by educators at all levels. Check them out here! The 10 Best Sustainability Podcasts for Environmental Business Leadershttps://us.anteagroup.com/news-events/blog/10-best-sustainability-podcasts-environmental-business-leaders Join the climate change adaptation movement by supporting America Adapts! Please consider supporting this podcast by donating through America Adapts fiscal sponsor, the Social Good Fund. All donations are now tax deductible! For more information on this podcast, visit the website at http://www.americaadapts.org and don't forget to subscribe to this podcast on Apple Podcasts. Podcast Music produce by Richard Haitz Productions Write a review on Apple Podcasts ! America Adapts on Facebook! Join the America Adapts Facebook Community Group. Check us out, we're also on YouTube! Executive Producer Dr. Jesse Keenan Subscribe to America Adapts on Apple Podcasts Doug can be contacted at americaadapts @ g mail . com

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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