Many of us remember actor Sam Elliott's velvety voice proclaiming, "beef, it's what's for dinner" and animated California raisins crooning "I heard it through the grapevine" scattered across commercial TV breaks for decades. Those industry-led advertising campaigns were hokey, but they did impact consumer behavior and now there is an effort to revive a little known law from the 1980's to do the same thing for U.S. produced seafood. In this episode, we talk with two of the authors of a report and recommendation to the U.S Secretary of Commerce to create a National Seafood Council. The 'Sturgeon General' may get an encore after all.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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