Today, we're diving into a game-changing topic: your most prized business asset. Surprisingly, I stumbled upon this in my first venture, neglected it in others, even had a flop because of it. But it made a triumphant comeback at Escape Climbing.So, what's this secret? It's your list…a collection of past customers, potential clients, and leads. It's your lifeline.Relying solely on platforms or algorithms is risky. Your list is your tribe, your direct line to your audience. Start building your list from day one…use opt-ins, email sign-ups, whatever fits. Then, engage, but don't oversell. Focus on giving more value than you ask for.Nurture your list. It's like a bank of goodwill that can lead to substantial sales when you pitch.Regardless of your business, start building your list today. It's one of the highest ROI activities.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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