So, one of my all-time favorite books is 'Influence: The Psychology of Persuasion' by Robert Cialdini.It breaks down six powerful tools of persuasion that every entrepreneur should master.In today's episode, I’ll share tips on how to effectively gather and use testimonials. Did you know that if you ask for reviews directly, you're more likely to get them? Don't just hope for organic reviews...actively seek them out.Authentic video testimonials are especially impactful.Whether you're just starting out or looking to boost your current efforts, these strategies will help you build a solid library of social proof, making your product or service more appealing.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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