Today, I'm stoked to share with you the three-part framework that helped us raise a whopping $25 million at Invictus Capital. And let me tell you…this simple process has worked wonders for all my other businesses too.Now, this three-step process is all about getting inside your consumers' heads and selling them on your product or service before they even open their wallets. I've run all sorts of businesses in my time, from a window washing company to a manufacturing company that produced rock climbing holds. And while the price range for these businesses varied wildly, there was always one thing that remained the same: we had to sell our customers on the benefits of our products before they were willing to part with their hard-earned cash.But it wasn't until I started Invictus Capital, our real estate private equity company, that I really had to fine-tune this process. We were bringing in passive investors for large apartment complex deals, which meant we had to raise massive amounts of capital…think $10, $15 million. And let me tell you, convincing someone to invest $80,000 or more is no easy feat, even if they're wealthy. So, we spent a lot of time figuring out how to sell them on the vehicle, ourselves as the pilot, and the deal itself...the destination, if you will.So, buckle up and get ready to learn how to sell the sizzle, not just the steak, and take your business to the next level.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

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