We all want to have influence. What we don't realize... is how easy it is to get. In Robert Cialdini's book, Influence: The Psychology of Persuasion, he lay's out 6 weapons of influence that you can easily harness. 1. Reciprocity - The compelling force to reciprocate favors - Examples: offering a small favor to receive a larger favor, soliciting advice or opinions2. Commitment and Consistency - Utilizing consistency in human psyche to influence others - Appealing to a person's self-identity and traits to influence their decisions3. Social Proof - The reliance on opinions of others due to lack of complete information - The abuse of social proof in marketing and business tactics - The importance of evaluating others' opinions in relation to one's own values4. Authority - Influence of perceived experts in specific domains - The potential abuse of authority in different contexts - Celebrities and their influence as a form of authority5. Liking - The importance of being likable in influencing others - How likability affects persuasion and influence6. Scarcity - The psychological impact of scarcity mindset on decision-making - The role of loss aversion bias in reacting to scarcity - The use of scarcity tactics in sales and marketingLet's dive into each of these in today's episode of Amplified Impact. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

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