#AmWriting
Butter Up Your Writing: Episode 294 Using Universal Fantasy to Write Better and Sell More with Theodora Taylor
17 Dec 2021
Who doesn’t want a craft book that’s fun to read and will help you plan your fiction (or memoir), write that fiction, revise that fiction and then sell that fiction? This week we talked to Theodora Taylor, author of more than 50 novels and one brilliant book about writing that made Sarina and I (KJ) go SQUEEEE and then text back and forth frantically for a couple of hours. It’s all about the “Universal Fantasies” that give our story-loving brains the things we need when we read—and how to spot those in your own writing to help you tell people what you’re all about, use them in drafting and revising and just generally make sure they’re everywhere in everything you write—literary, commercial, genre, short stories, novellas—everything. We read Harry Potter for Hogwarts fun and the hero’s journey—but we also are in it for the universal fantasies of “crushed underdog proves self to loathsome family” and “ordinary person turns out to be special” and “loyal friends can be better than family” and so on—and the thing about those elements is that they appear everywhere. You could find a book in any genre that scratches those itches, and those feelings are a big part of what we’re reading for. As Theodora says, they’re what makes your book taste good.They’re the butter.7 Figure Fiction: How to Use Universal Fantasy to Sell Your Books to AnyoneFacebook group: 7 Figure Fictionhttps://theodorataylor.com#AmReadingTheodora: Beastars Manga by Paru ItagakiKJ: Labyrinth Lost by Zoraida CórdovaSarina: The Talent Code by Daniel CoyleHey! Know what else a great craft book is good for? Helping you give better advice to fellow writers—or be a better book coach! I just finished Author Accelerator’s Fiction Book Coaching course, and I learned a lot about my own writing—and of course about helping others with theirs. I was an editor for many years but I still doubted my ability to help with a whole book until I finished the course, and learned not just about editing but about coaching—helping someone through the process of writing a book, which is challenging in so many ways that aren’t just about the words and the pages. If that sounds fun to you, find out more about the coaching course at bookcoaches.com. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit amwriting.substack.com/subscribe
No persons identified in this episode.
This episode hasn't been transcribed yet
Help us prioritize this episode for transcription by upvoting it.
Popular episodes get transcribed faster
Other recent transcribed episodes
Transcribed and ready to explore now
#2426 - Cameron Hanes & Adam Greentree
16 Dec 2025
The Joe Rogan Experience
#487 – Irving Finkel: Deciphering Secrets of Ancient Civilizations & Flood Myths
12 Dec 2025
Lex Fridman Podcast
#2425 - Ethan Hawke
11 Dec 2025
The Joe Rogan Experience
SpaceX Said to Pursue 2026 IPO
10 Dec 2025
Bloomberg Tech
Don’t Call It a Comeback
10 Dec 2025
Motley Fool Money
Japan Claims AGI, Pentagon Adopts Gemini, and MIT Designs New Medicines
10 Dec 2025
The Daily AI Show