"So, my definition of being fearless is not about no fear, but it's having that courage to face your fear, to conquer whatever adversities that are thrown your way. it is part of the entrepreneur journey. We are always faced with fear of failure. Self Doubt is how to pick up our courage and face them and use these challenges to become your catalyst for innovation, the catalyst for growth, the catalyst for your success." - Yvon Bock Fresh out of the studio, Yvon Bock, Founder and CEO of Hegen, shares her inspiring journey from stay-at-home mom to world-class entrepreneur in her new book, "ExtraOrdinary". Yvon discusses how personal challenges as a breastfeeding mother fueled her vision to create Hegen’s groundbreaking baby bottle, overcoming five years of development and over 200 prototypes. She reflects on the bold decisions behind Hegen’s expansion into China, including leveraging live streaming to reach millions and highlights how storytelling and advocacy transformed her brand into a movement supporting modern moms. Last but not least, Yvon shares what great would look like for Hegen in the future: empowering 100 million mothers worldwide and establishing a presence in 35 jurisdictions. Audio Episode Highlights: [0:46] Quote of the Day by Yvon Bock #QOTD [1:18] Introduction: Yvon Bock, Founder & CEO of Hegen [3:12] From Stay-at-Home Mom to Entrepreneur [3:48] The Origin of Hegen [7:43] The Role of Family Business in Yvon's Journey [15:28] Overcoming Prototypes and Doubts [22:44] Expanding into the Chinese Market [27:18] The Power of Live Streaming and Advocacy [33:49] Key Lessons for Future Entrepreneurs [35:54] Teaching Children to Embrace Failure [38:05] Balancing Breastfeeding Advocacy and Bottles [40:04] Building a Global Legacy for Hegen [40:53] Closing You can find Yvon Bock and her new book on her personal site: https://www.yvonbock.com/ and via LinkedIn: https://www.linkedin.com/in/yvonbock/ Podcast Information: Bernard Leong hosts and produces the show. Proper credits for the intro and end music: "Energetic Sports Drive" and the episode is mixed & edited in both video and audio format by G. Thomas Craig Analyse Asia Main Site: https://analyse.asia Analyse Asia Spotify: https://open.spotify.com/show/1kkRwzRZa4JCICr2vm0vGl Analyse Asia Apple Podcasts: https://podcasts.apple.com/us/podcast/analyse-asia-with-bernard-leong/id914868245 Analyse Asia YouTube: https://www.youtube.com/@AnalyseAsia Analyse Asia LinkedIn: https://www.linkedin.com/company/analyse-asia/ Analyse Asia X (formerly known as Twitter): https://twitter.com/analyseasia Analyse Asia Threads: https://www.threads.net/@analyseasia Sign Up for Our This Week in Asia Newsletter: https://www.analyse.asia/#/portal/signup Subscribe Newsletter on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7149559878934540288

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