Ceanne Fernandes-Wong, the CEO & co-founder of Cocoon, a luxury handbag subscription service, is smart, unassuming and so humble. In this episode, we talked about doing impossible things like leading the way in creating circularity in fashion, starting a business just before a pandemic and yet securing a powerful investor like Kering - a global luxury giant. We talked about vulnerability in leadership, having great advisors that open your mind and the differences in hiring between established companies like Net-a-Porter and startups. We also discussed balancing motherhood and running a business and how it’s only women that get asked this. WE DISCUSS: 00:00 - Intro 03:25 - Why Ceanne founded Cocoon 08:42 - Concept of ownership and circularity in fashion 14:05 - Investment from Kering and impact of great advisors 24:31 - Vulnerability in leadership, gender penality & balancing motherhood and career 39:25 - Relentless working culture, time off and modelling the right culture 44:59 - Hiring for a startup 52:44 - Startups and dealing with uncertainty 58:50 - The hardest decision Ceanne had to make 01:03:48 - Ceanne’s biggest fear 01:06:58 - Biggest failure 01:09:04 - Three pieces of advice to younger self 01:13:02 - The Impossible question CEANNE FERNANDES-WONG: LinkedIn: https://www.linkedin.com/in/ceannefernandes/ Instagram: @ceanne https://www.instagram.com/ceanne/?hl=en Cocoon: https://www.cocoon.club/ EPISODE #11: You can also WATCH the episode on YouTube - https://www.youtube.com/channel/UCC-YIz5pEMM9vigbYOxK2Kw MARIA HVOROSTOVSKY: LinkedIn: https://www.linkedin.com/in/mariahvo/ Instagram: @MariaHvo - https://www.instagram.com/mariahvo/?hl=en Clubhouse: @MariaHvo - https://www.clubhouse.com/@mariahvo Get in touch if you need help HIRING your senior leadership team LEAVE A REVIEW: If you’re listening on Apple Podcasts make sure to Subscribe, Rate, and leave a REVIEW. The best review will get a mention in the next episode!

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