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AND is the Future - Making Businesses Sustainable AND Profitable

Baby Bottles AND Business with Yvon Bock, CEO of Hegen

23 Sep 2025

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How is one mother and entrepreneur empowering 100 million mothers around the world? Meet Yvon Bock, the Founder and CEO of Hegen, a company that sells baby bottles and breastfeeding products . She has a fascinating story about how she went from a career in sales to becoming a stay at home mom to founding one of the fastest growing companies focused in Singapore. She took the lessons she learned from having her own children and applied them to create a thriving business. Ilham and Yvon talk about persistence and how Yvon’s design for the next revolutionary bottle went through more than 200 iterations. Each setback that Yvon faced meant returning to the drawing board, but her relentless determination ultimately led to the perfect solution. They also talk about how important it is to have a strong purpose and the right mindset to achieve your dreams. As Yvon says, we can be devoted mothers AND successful businesswomen. It’s the power of AND! 1:52 - Inspiration for her entrepreneurial spirit4:00 - From a career in sales to stay-at-home mom to successful entrepreneur8:21 - Purpose: Empowering 100 million mothers around the world13:06 - Failure and persistence18:06 - Her book Extraordinary and the power of storytelling21:00 - A sustainable AND profitable business15:12 - Fearlessness, courage and never giving up27:29 - The power of AND: Being a mother AND a successful business woman31:35 - Family timeYvon Bock is a leading entrepreneur, an author, and the founder and CEO of Hegen. After several years as a stay-at-home mom, Yvon saw that women need better products - bottles, breastpumps, etc - to be able to balance motherhood and their careers. With this inspiration she founded Hegen, where she came up with the Express-Store-Feed system to make the breastfeeding process more seamless. The name “Hegen” comes from the German idiom “hegen und pflegen” which means to care for and to nurture. This is the vision that she hopes to bring forward as Hegen continues to embark on its mission to empower 100 million mothers worldwide.She is the bestselling author of Extraordinary: From Stay-at-Home Mum to World-Class EntrepreneurAt Syensqo we are proud to partner with Hegen to provide our circular, non-fossil feedstock polymer for their sustainable bottles. For additional details about the podcast, show notes, and access to resources mentioned during the show, please visit https://www.syensqo.com/en/podcast

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