According to Erica Nemser, the CEO of Ardent, “Hard things are hard, but not impossible.” Meet the entrepreneur who is making carbon capture for the “hard to abate” industries a reality! As Erica says, if everyone in these industries could snap on Ardent’s membrane carbon capture solution, “that’s a third of global emissions of CO₂. We would reach all of our goals almost immediately.” In this episode, Ilham and Erica have a fascinating discussion about falling in love with the customers' problems, celebrating failure as part of the journey, and even what track driving and entrepreneurship have in common! Erica Nemser is the CEO of Ardent, an advanced membrane technology start-up headquartered in the USA. Ardent provides separation solutions for some of the world's toughest industrial chemistry challenges, including carbon capture and storage.At Syensqo we are proud to partner with Ardent, combining Syensqo's world-class materials science with Ardent's innovative membrane carbon capture solutions.Timestamps1:30 - Love of science, chemistry and entrepreneurship2:52- The switch to carbon capture economy and Ardent’s role in it6:12 - The impact of carbon capture on climate change and the economy7:37 - Journey of starting Ardent11:15 - Small companies as a disruptive force14:54 - Inspiration from the “absence of materials”19:44 - The power of AND22:29 - Ardently working for solutions24:13 - All about people26:43 - Recipe for success30:11 - What track driving and entrepreneurship have in common For additional details about the podcast, show notes, and access to resources mentioned during the show, please visit https://www.syensqo.com/en/podcast

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