Katie is the investment Manager for the 3 innocent drinks founders Rich, Adam and Jon at their Venture Capital/Angel Investment firm JamJar Investments. Katie’s role involves sourcing, managing deal process and working with the portfolio post deal to add strategic insight. JamJar focuses on consumer facing high growth businesses looking for seed/round A funding in both digital and non tech. Katie has previously held roles at Innocent Drinks, the BBC and Hamilton Bradshaw Venture Partners. In the show today we discuss the importance of consumer brand, how to differentiate in a proliferated consumer product market, the benefits of investor specialisation and more. As always, you can learn more about SyndicateRoom here: www.syndicateroom.com

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