ABM Talks are open AMA style sessions for ABM experts, practitioners and the curious to discuss the world of Account-Based Marketing & ABX. In this session, we’ll be discussing what you’ll need to prepare before running your first ABM campaign. We'll be covering: Who you’ll need on board from the companyFinding your sales partnerClearly outlining your ICP & the accounts your targetingDefining your success metricsWhat essential tools you’ll need If you want to participate in one of these sessions make sure to join the community slack channel at https://growthcolony.org/slack
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