APAC's B2B Growth Podcast

Don’t Market to the 5% of Buyers Who Are Ready to Buy Today with Jon Lombardo

04 Dec 2025

Contributed by Lukas

In this episode, Jon Lombardo, Co-Founder of Evidenza, unpacks the counterintuitive truth about B2B buying behaviour. Drawing on research from the Ehr...

How to Lead Your Marketing Team Through AI Transformation with Leandro Perez

20 Nov 2025

Contributed by Lukas

Leandro Perez joins to cut through the AI hype and share what's actually working. With Agentforce handling 850,000 conversations and managing 85% of c...

Why Every Marketer Is Already a Prompt Engineer with Rubina Carlson

06 Nov 2025

Contributed by Lukas

Marketing at the pace of AI innovation isn't easy, but Rubina Carlson, Head of Marketing at 90 Seconds, has found a way to stay ahead without burning ...

Become the Most Known and Trusted Brand in Your Market With Marcus Sheridan

23 Oct 2025

Contributed by Lukas

Marcus Sheridan reveals why most businesses are failing to win trust in an AI-disrupted world, and exactly what to do about it. The bestselling author...

Turning Local Wins into Global Influence with Kitty Zhao

09 Oct 2025

Contributed by Lukas

In this insightful conversation, Kitty Zhao, Head of Marketing for Adhesive Technologies at Henkel ANZ, shares her proven strategies for putting Austr...

This Is What Product Marketing Actually Is with Kayla Medica

25 Sep 2025

Contributed by Lukas

Ever wondered if you might already be a product marketer without knowing it? This episode breaks down one of B2B's most misunderstood roles with someo...

Busting the Myths of APAC Expansion with Victoria Sampson (McCafferty)

11 Sep 2025

Contributed by Lukas

In this episode, we dive deep into the complexities of building growth strategies across APAC with Victoria, who leads marketing for Thomson Reuters a...

Cracking the ABM Code: 6 Years of Refinement with Stuart Matthewman

28 Aug 2025

Contributed by Lukas

In this episode, we delve into the world of Account-Based Marketing (ABM) with Stuart Matthewman, who shares the hard-won lessons from IR’s six-year...

Stop Calling Everything Go-to-Market: Why It's Lost All Meaning with Melinda Stuart

14 Aug 2025

Contributed by Lukas

In this episode, Vinnie sits down with ABM marketing expert Melinda Stuart to tackle one of B2B marketing's most misunderstood concepts: go-to-market ...

Building Global Marketing from APAC: Lessons from Airwallex's Jon Stona

31 Jul 2025

Contributed by Lukas

Join us for an insightful conversation with Jon Stona, who leads marketing at Airwallex, one of the fastest-growing fintechs in the world. Operating ...

How to Build a Personal Brand Without Losing Your Mind with Caleb Ralston

17 Jul 2025

Contributed by Lukas

In this conversation, Caleb Ralston discusses the intricacies of personal branding and content creation, emphasising the importance of sustainability ...

How Marketing Can Own Go-to-Market (Instead of Just Supporting Sales)

03 Jul 2025

Contributed by Lukas

Tired of being seen as sales support? David Heyworth reveals how marketing leaders can break free from the order-taking trap and own the entire go-to...

From Growth Colony to APAC's B2B Growth Podcast: Here's what's changing

02 Jul 2025

Contributed by Lukas

Welcome to a special programming note! After taking a short break to refresh and refine our approach, we're excited to announce the relaunch of our po...

Growth Colony Announcement

29 Apr 2025

Contributed by Lukas

We'll be going on a 4-week break! For 5 years it's been go, go, go, so this break will allow us to take a step back and create more awesome content f...

From Hospitality to Marketing: What B2C Can Teach Us About B2B

23 Apr 2025

Contributed by Lukas

Vinnie chats with a marketer who didn’t start her professional career in marketing but in hospitality. Now Marketing Manager at Logicalis, Morgan Wi...

How to Market to the Mining Sector

16 Apr 2025

Contributed by Lukas

How do you market to someone who doesn’t even know what they’re looking for yet? That’s the challenge with the mining industry, and we’re unp...

REBROADCAST | EP #175: Implementing Brand Experience Into ABM Programs

09 Apr 2025

Contributed by Lukas

Shahin chats with Christine Law, Director & Head of ABM, Asia Pacific & Japan at ServiceNow, about bringing brand experience and ABM together....

AI, Alignment & Innovation: The B2B Strategy Behind Twilio’s Regional Success with Nicholas Kontopoulos

02 Apr 2025

Contributed by Lukas

"Innovation isn’t about shiny campaigns. It starts with people, process, and purpose." Joining us for a second time on the podcast is Nicholas Kont...

Mark Ritson on Personal Branding, B2B Marketing and His Journey with Mini MBA

26 Mar 2025

Contributed by Lukas

Joining Shahin and Vinnie is marketing legend, Mark Ritson, Founder of the Mini MBA. From almost buying Kylie Minogue's house, to consulting, and bui...

Predicting the Unpredictable: AI and the Future of Risk Management

19 Mar 2025

Contributed by Lukas

Every day, the macro environment continues to shift. Geopolitical conflicts disrupt supply chains, economic shifts shake industries, and new business ...

What You Need to Know About Brand Crisis Management

12 Mar 2025

Contributed by Lukas

What does a brand crisis look like? In an ever-changing industry, anything can happen, so it helps to be prepared for whatever, whenever. So that's wh...

How AI Can Close a Complex B2B Deal with Amanda Kahlow

05 Mar 2025

Contributed by Lukas

"What buyer actually wants to talk to a salesperson?" That's what Amanda Kahlow, CEO & Founder of 1mind, asked Shahin in this AI versus Sales chat...

Stand Out in B2B Marketing With Get Different's Mike Michalowicz

26 Feb 2025

Contributed by Lukas

Standing out isn't just about being "the best" - it's about being different. And no one knows how to "Get Different" than no other than bestselling au...

The Marketing Fundamentals With Bob Hoffman

19 Feb 2025

Contributed by Lukas

What's it like to chat with the Ad Contrarian, Bob Hoffman? You're about to find out, as we get down to business discussing hypocrisy and the fundamen...

How ABM Can Help With Sales and Marketing Alignment

12 Feb 2025

Contributed by Lukas

Join Vinnie and his chat with Head of Marketing for ANZ, and ESG Specialist of OneAdvanced, Brynne Beetge, to uncover how ABM can bridge the gap betwe...

Building a Bulletproof Digital Marketing Plan

05 Feb 2025

Contributed by Lukas

Shahin is joined by CEO of VOLTAGE, Corey Morris, to discuss his book, The Digital Marketing Success Plan and the creation of Corey's START framework....

Composable Stacks and AI Agents: What’s Next for B2B Marketers? with Scott Brinker

22 Jan 2025

Contributed by Lukas

Shahin is joined by VP of Platform Ecosystem at HubSpot and the man behind the MarTech 5000 supergraphic, the Godfather of MarTech, Scott Brinker. Th...

Balancing Sales and Marketing for Growth in the APAC Region

08 Jan 2025

Contributed by Lukas

Shahin is joined by ANZ Regional VP of LogicMonitor, Caerl Murray, to chat about the nuances of developing a go-to-market strategy in ANZ as well as h...

Rebroadcast | EP #204 Jay Baer: How to Accelerate B2B Success

01 Jan 2025

Contributed by Lukas

Legendary author of The Time to Win, and business growth advisor, Jay Baer, joins Shahin in this chat about how speed sells. People value their time ...

Rebroadcast | EP #201 Marc Washbourne: How to Acquire Enterprise & Move Up Market

30 Dec 2024

Contributed by Lukas

Shahin is joined by CEO of ReadyTech, Marc Washbourne, as they chat about the origins of ReadyTech and how you can move up your market too! What to e...

Rebroadcast | EP #207 Guy Kawasaki: How to Think Remarkable

25 Dec 2024

Contributed by Lukas

Remarkable human, Guy Kawasaki, joins Shahin to tell us about his new book, Think Remarkable, and how Guy's findings can be implemented in not only ma...

Rebroadcast | EP #196 Joerg Klueckmann: Stop Being Just a Data-Driven Marketing

23 Dec 2024

Contributed by Lukas

Head of Marketing of Finastra, Joerg Klueckmann, joins Shahin to chat about finding the balance between being a creative and data-driven marketer in t...

Rebroadcast | EP #209 Stephanie McCredie: How to Use AI in Your ABM Strategy

18 Dec 2024

Contributed by Lukas

Stephanie McCredie, Senior Director for Top Accounts & Account-Based Marketing, Asia Pacific at Salesforce, joins Shahin in the episode to chat ab...

If AI had the answer, what’s your question? With Thomas Barta

11 Dec 2024

Contributed by Lukas

Join Vinnie and marketing leadership expert, Thomas Barta, as they chat about the role of AI in marketing, and whether AI is just a trendy distraction...

Why Marketers Should Lean Into Creativity

04 Dec 2024

Contributed by Lukas

Joining Shahin and Vinnie is Marketing Director (ANZ) at HP, Ruben Ahmed. They got to chat about all things creativity and efficiency in marketing, an...

Navigating Business Growth: The hipages Story

27 Nov 2024

Contributed by Lukas

Joining Shahin on the podcast is CEO & Founder of hipages, Roby Sharon-Zipser. He spoke about the journey of this Aussie company; from the origin ...

How to Build a Marketing Team in APAC

20 Nov 2024

Contributed by Lukas

Director of Marketing (APJ) of Smartsheet, Laura Jenkins, shares with us her experience of being a one-woman marketing band in the Asia-Pacific region...

How to Become a Board Member as a Marketer

13 Nov 2024

Contributed by Lukas

How does a Marketer get on the board? Well, Anne Massey from the CEO Institute and chair of a collective group of organisations joins Shahin to delve ...

Growth Through Acquisition: The efex Story told by Nick Sheehan

06 Nov 2024

Contributed by Lukas

For his third appearance on the show, CEO of efex, Nick Sheehan joins Shahin in sharing the story of efex and how they've used mergers and acquisition...

B2B Influencer Marketing at Sendoso

30 Oct 2024

Contributed by Lukas

On this episode, we chat to Kris Rudeegraap, Co-CEO & Co-Founder of Sendoso about approaching Influencer Marketing in the B2B space. This episode...

What does it mean to be a Thought Leader?

23 Oct 2024

Contributed by Lukas

Join Vinnie and Ashley Faus, Head of Lifecycle Marketing at Atlassian, on their chat about what makes someone a Thought Leader and how you can be one....

Marketing Research in B2B

16 Oct 2024

Contributed by Lukas

Vinnie is joined by Lyssna's Director of Marketing, Claire Brown, to chat about the importance of approaching marketing research in the B2B space. Th...

How B2B Marketing is Misrepresented

09 Oct 2024

Contributed by Lukas

Vinnie chats with Sobia Mughal from Workday, about the eye-opening misconceptions of B2B marketing. The duo delve into why B2B is overshadowed by B2C ...

How is AI going to impact your role?

02 Oct 2024

Contributed by Lukas

As AI continues to be added into the way we work in many industries, it's no surprise if you've thought about how AI will affect your job. We spoke wi...

Market Leader vs Challenger Brand: The Differences in GTM

18 Sep 2024

Contributed by Lukas

Learn the differences between working in a Market Leader company versus a Challenger brand, with Co-Founder and CEO of Truescope, John Croll AM. This...

The Power of P2P in B2B Marketing

04 Sep 2024

Contributed by Lukas

What do you know about Person-to-Person Communication (P2P)? Well, Vinnie sat down with Fern Canning to find out more on how P2P can help with your B2...

Make Your Mark in B2B Marketing with Growth Tribe CEO David Arnoux

21 Aug 2024

Contributed by Lukas

This episode is all about how YOU can make YOUR mark in the B2B Market! Growth Tribe's very own, David Arnoux, shares an amazing list of Gen AI tools ...

How to be a Modern B2B Marketer

07 Aug 2024

Contributed by Lukas

To chat about being a modern marketer with a focus on brand and team alignment is Lara (Vandersluis) Barnett, Head of Marketing at Logicalis. She join...

What You Can Learn From Macquarie Telecom’s CX Journey

24 Jul 2024

Contributed by Lukas

Chief Marketing Officer of Macquarie Technology Group, Anthony Emmanouil, joins Shahin on the pod to chat about Macquarie Telecom's successful custome...

How to Use AI in Your ABM Strategy with Stephanie McCredie from Salesforce

10 Jul 2024

Contributed by Lukas

Stephanie McCredie, Senior Director for Top Accounts & Account-Based Marketing, Asia Pacific at Salesforce, joins Shahin in the episode to chat ab...

How to Approach Digital Personalisation in B2B Marketing

26 Jun 2024

Contributed by Lukas

CEO of Trendemon, Avishai Sharon, joins Shahin on the episode to chat about optimising digital experiences in B2B marketing. Learn about what's worki...

Guy Kawasaki on How to Think Remarkable in B2B Marketing

12 Jun 2024

Contributed by Lukas

Remarkable human, Guy Kawasaki, joins Shahin to tell us about his new book, Think Remarkable, and how Guy's findings can be implemented in not only ma...

How to Use Customer Engagement in Your ABM Strategy

29 May 2024

Contributed by Lukas

In this episode, Shahin chats with Gabrielle Pirzad, Director of ABM Strategy & Global Programs at Cloud Software Group. Customer engagement is...

How to Gamify Your Enterprise GTM Strategy

15 May 2024

Contributed by Lukas

Learn how to gamify your goal setting and behavioural management to build a successful go-to-market strategy with co-founders, Steve Claydon & Dar...

How to Accelerate B2B Success with Jay Baer

01 May 2024

Contributed by Lukas

Legendary author of The Time to Win, and business growth advisor, Jay Baer, joins Shahin in this chat about how speed sells. People value their time ...

How to Lead Your Marketing Team Through Change

17 Apr 2024

Contributed by Lukas

When your company makes some changes, abrupt or even planned, it can feel like it may stunt any progress or growth on your team or projects. This is ...

Managing Your Brand Through a Merger or Acquisition

03 Apr 2024

Contributed by Lukas

Hear all about the journey and challenges of an M&A as Shahin is joined by Reapit's (ANZ) Global Director of Marketing Operations & Campaigns,...

2024 State of ABM in APAC: Live Q&A and Insights Unveiled

25 Mar 2024

Contributed by Lukas

Join us to unpack the results from our recent State of Account-Based Marketing in APAC report. We briefly overview the report findings before movi...

Acquiring Enterprise & Moving Up Market with Marc Washbourne

20 Mar 2024

Contributed by Lukas

Shahin is joined by CEO of ReadyTech, Marc Washbourne, as they chat about the origins of ReadyTech and how you can move up your market too! What to e...

Unlocking Company Growth in the B2B Landscape with Sean Ellis

18 Mar 2024

Contributed by Lukas

Join us for our 200th episode as we celebrate it with Sean Ellis, Growth Hacking legend! He shared with us how companies can unlock growth and how you...

How Thryv Created Its Highest Performing Acquisition Channel

06 Mar 2024

Contributed by Lukas

Want an acquisition channel that gets you an almost 100% conversion rate? Well in our chat with Elise Balsillie, CRO at Thryv Australia & New Zeal...

Why Marketers Should Take on the Chief Revenue Officer Role

21 Feb 2024

Contributed by Lukas

Dreaming of being CRO? Time to turn that dream into a reality! With the wise words of Kim Robertson, you'll learn the 'must-dos' and 'don'ts' and how ...

What You Need to Know About AI & Influencer Marketing

07 Feb 2024

Contributed by Lukas

Listen in on today's topic of influencer marketing and AI in the B2B space with Head of Global Influencer Marketing at SAP, Ursula Ringham. What to...

LinkedIn's B2B Benchmarking, KitKat's AI Ad & NPS for Retention

05 Feb 2024

Contributed by Lukas

Find out what's going on in the marketing world right now with Alex, Shahin & Vinnie. This episode covers the following: LinkedIn & Ipsos’...

Stop Being Just a Data-Driven Marketer

24 Jan 2024

Contributed by Lukas

Head of Marketing of Finastra, Joerg Klueckmann, joins Shahin to chat about finding the balance between being a creative and data-driven marketer in t...

The Journey of NAB’s Marketing Technology Transformation

10 Jan 2024

Contributed by Lukas

Suzana Ristevski, CMO, Executive Group Marketing of NAB chats with Shahin Hoda of xGrowth about how one of the biggest banks in Australia transformed ...

Rebroadcast | EP #157 Jenna Pipchuk: The Unified Commercial Engine: The Gold Standard of Sales & Marketing Alignment

03 Jan 2024

Contributed by Lukas

Shahin chats with Jenna Pipchuk, Chief Sales Officer at 3P Learning, about the Unified Commercial Engine (UCE) and how it can completely transform sal...

Rebroadcast | EP #164 Imogen Broomhead: How ServiceNow Uses Executive Briefing Centres to Grow Relationships with C-level Clients

01 Jan 2024

Contributed by Lukas

Shahin chats with Imogen Broomhead, Director of the Executive Briefing Program, Asia Pacific Japan at ServiceNow, discussing the strategies for bui...

Rebroadcast | EP #170 Ed Breault: How to Use ChatGPT in Your B2B Marketing Strategy

27 Dec 2023

Contributed by Lukas

Shahin chats with Ed Breault, Chief Marketing Officer at Aprimo, about how marketing teams can leverage generative AI tools like ChatGPT in their d...

Rebroadcast | EP #154 Mark McInnes: How to Optimise Your Sales Outreach Sequence

25 Dec 2023

Contributed by Lukas

Shahin chats with Mark McInnes, Outbound Sales Trainer and Founder of Sales Development Australia, about how to build a sales development sequence. ...

State of ABM in APAC, First-Party vs Third-Party Data, and Marketing Advice for 2024

21 Dec 2023

Contributed by Lukas

Find out what's going on in the marketing world right now with Alex, Shahin & Vinnie. The episode covers the following: The State of Account-Bas...

Essential Elements of an ABM Tech Stack

18 Dec 2023

Contributed by Lukas

Want to prepare your ABM tech stack for 2024? Well on the pod, we have Yulia Olennikova here to chat about the fundamentals of a tech stack that you s...

How to Navigate your ABM Account Selection

13 Dec 2023

Contributed by Lukas

Here to chat about mastering account selection for ABM is Joanna Moss, Director of Executive Programs and Account-Based Marketing, from Salesforce. No...

Invest in Trust by Being Transparent

06 Dec 2023

Contributed by Lukas

Joining Shahin on the pod is Leigh Barnes, Chief Customer Officer at Intrepid Travel. Learn how transparency is a key factor in how you can build trus...

Creating Authentic Impact with Purpose-Driven Marketing

29 Nov 2023

Contributed by Lukas

Shahin chats with CMO, Sophie Paulin, from the Australian tech company Ordermentum about purpose-driven marketing and the importance for marketers to ...

Hubspot makes a purchase, Optus has an outage, and LinkedIn launches an AI job seeker coach

22 Nov 2023

Contributed by Lukas

Find out what's going on in the marketing world right now with Alex, Shahin & Vinnie. The episode covers the following: Hubspot acquires B2B dat...

How to Use Customer Insights to Leverage Your GTM Strategy

15 Nov 2023

Contributed by Lukas

Learn about go-to-market strategies and how to use your customer insights with Shahin and Georgia Swanson, Global Director of Strategy and Growth for ...

Rebroadcast | EP #84 Cath Brands: How to Do Awesome B2B Storytelling

08 Nov 2023

Contributed by Lukas

In this episode, host Shahin Hoda chats to Cath Brands, CMO at Flintfox about crafting exciting and fun B2B stories. Cath has extensive experience in...

Rebroadcast | EP #165 Belinda Pervan: How Veeam Fosters A Culture of Creativity in Marketing

01 Nov 2023

Contributed by Lukas

Shahin chats with Belinda Pervan, Vice President, APJ marketing at Veeam about how Veeam's marketing team stays creative while constantly testing new ...

Rebroadcast | EP #139 Stephanie Dechamps: How Boomi Runs Programmatic ABM in APAC

25 Oct 2023

Contributed by Lukas

Shahin chats with APJ Marketing Director, Stephanie Dechamps, from Boomi about running programmatic (one:many) ABM programs in the APAC region. Fro...

Marketing Responsibility is Increasing Post-Pandemic and LinkedIn Adds Generative AI

18 Oct 2023

Contributed by Lukas

On this episode, Alexander Hipwell is joined by Shahin Hoda and Vinnie Romano to chat about the ins and outs of the current B2B marketing world. The ...

Rebroadcast | EP #69 Andy Crestodina: How to Create Compelling Research-Based Content

11 Oct 2023

Contributed by Lukas

In this episode, host Shahin Hoda chats with Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media, about the approach marketers can ...

Rebroadcast | EP #148 Suzanne Pelizzari: How to Make Your HQ Campaigns Regionally Relevant

04 Oct 2023

Contributed by Lukas

Shahin chats with Suzanne Pelizzari, APAC Marketing Director at CSG about how, as an APAC marketer, you can take your HQ campaigns and make them re...

The Future of Marketing

27 Sep 2023

Contributed by Lukas

This week on the pod, Shahin is joined by Ed Locher to chat about the ever-changing marketing playbook and what we can expect to see in the future of ...

Influencer Marketing in the B2B Space

20 Sep 2023

Contributed by Lukas

This week, Shahin is joined by Taryn Williams and Joe Rezendes from #Gifted, to chat about influencer marketing in the B2B space. The episode covers ...

How AI is Changing the B2B Landscape

13 Sep 2023

Contributed by Lukas

This episode is about AI in the B2B landscape and how it will evolve in this marketing and business space. Joined by Shahin in the conversation is Sco...

Approaching Personal Branding & Social Selling

06 Sep 2023

Contributed by Lukas

On this newly styled episode of the Growth Colony Podcast, Shahin sits down with Vinnie Romano, Co-Founder & CMO of MySocial.ai. The episode cove...

What You Should Know About Sales Enablement

30 Aug 2023

Contributed by Lukas

Shahin chats with Georgia Watson, Sales Enablement Leader (ASEANSK region) at IBM, to discuss how you can leverage your sales enablement game in the m...

How to Measure the Success of Your ABM Program

23 Aug 2023

Contributed by Lukas

Shahin chats with Christian Weiss, Director of Account-Based Marketing for Autodesk, about how to measure the success of your ABM program. The episod...

What Is the Difference With ABM in SaaS vs Services?

16 Aug 2023

Contributed by Lukas

Shahin chats with Andrew Fitzgerald, Vice President of Account-Based Marketing at Kyndryl, about ABM strategies in SaaS compared to services. The epi...

What's Working in the Enterprise Space?

09 Aug 2023

Contributed by Lukas

Shahin chats with Craig Rosenberg, Chief Platform Officer at Scale Venture Partners, about the ins and outs of what's working in the enterprise space....

How to Make Messaging the Core of Your ABM Strategy

02 Aug 2023

Contributed by Lukas

Keen to be a part of something great? Fill out the ABM in APAC survey for exclusive tools, insights and a chance at winning a free customised team con...

Telling Stories That Make an Impact

26 Jul 2023

Contributed by Lukas

Keen to be a part of something great? Fill out the ABM in APAC survey for exclusive tools, insights and a chance at winning a free customised team con...

Approaching an ABM Pilot vs ABM Strategy

19 Jul 2023

Contributed by Lukas

Keen to be a part of something great? Fill out the ABM in APAC survey for exclusive tools, insights and a chance at winning a free customised team con...