Find out what's going on in the marketing world right now with Alex, Shahin & Vinnie. The episode covers the following: The State of Account-Based Marketing in APAC Report 2023First-party vs third-party dataHow to plan your 2024 B2B marketing strategy Resources mentioned in this episode: The 2023 State of Account-Based Marketing in APAC Report - xGrowthIs first- or third-party audience data more effective for reaching the ‘right’ customers? - MIT ArticleWhat's Measured is Managed - Tomasz TunguzThe Diary of a CEO - Steven BartlettLex Fridman PodcastMeditations - Marcus Aurelius _________________ 🎁 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth. We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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