APAC's B2B Growth Podcast
State of ABM in APAC, First-Party vs Third-Party Data, and Marketing Advice for 2024
21 Dec 2023
Find out what's going on in the marketing world right now with Alex, Shahin & Vinnie. The episode covers the following: The State of Account-Based Marketing in APAC Report 2023First-party vs third-party dataHow to plan your 2024 B2B marketing strategy Resources mentioned in this episode: The 2023 State of Account-Based Marketing in APAC Report - xGrowthIs first- or third-party audience data more effective for reaching the ‘right’ customers? - MIT ArticleWhat's Measured is Managed - Tomasz TunguzThe Diary of a CEO - Steven BartlettLex Fridman PodcastMeditations - Marcus Aurelius _________________ 🎁 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth. We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]
No persons identified in this episode.
This episode hasn't been transcribed yet
Help us prioritize this episode for transcription by upvoting it.
Popular episodes get transcribed faster
Other recent transcribed episodes
Transcribed and ready to explore now
#2426 - Cameron Hanes & Adam Greentree
16 Dec 2025
The Joe Rogan Experience
#2425 - Ethan Hawke
11 Dec 2025
The Joe Rogan Experience
SpaceX Said to Pursue 2026 IPO
10 Dec 2025
Bloomberg Tech
Don’t Call It a Comeback
10 Dec 2025
Motley Fool Money
Japan Claims AGI, Pentagon Adopts Gemini, and MIT Designs New Medicines
10 Dec 2025
The Daily AI Show
Eric Larsen on the emergence and potential of AI in healthcare
10 Dec 2025
McKinsey on Healthcare