APAC's B2B Growth Podcast
Episodes
How to Personalise Your Next Campaign
21 Jun 2023
Contributed by Lukas
Hey there! Did you miss out on our recent webinar on ABM & Customer Marketing? Watch now: https://youtu.be/6714aqb8VZs Shahin chats with Matt Hog...
Implementing Brand Experience Into ABM Programs
14 Jun 2023
Contributed by Lukas
Hey there! We've got our next webinar coming up on ABM & Customer Marketing! Register here: https://bit.ly/45rkiZa Shahin chats with Christine La...
How to Incorporate Social Selling Into an ABM Strategy
07 Jun 2023
Contributed by Lukas
Hey there! We've got our next webinar coming up on ABM & Customer Marketing! Register here: https://bit.ly/45rkiZa Shahin chats with Steve Watt, ...
The Journey of a 2.5 Year-Old ABM Program
31 May 2023
Contributed by Lukas
Hey there! We've got our next webinar coming up on ABM & Customer Marketing! Register here: https://bit.ly/45rkiZa Shahin chats with Matt Wade, V...
How Marketing Can Optimise Customer Onboarding
24 May 2023
Contributed by Lukas
Hey there! We've got an ABM & Customer Marketing webinar coming up! Register here: https://bit.ly/45rkiZa On this episode, Shahin chats with Nata...
How Product Marketing Increases Acquisition and Retention
17 May 2023
Contributed by Lukas
Shahin chats with Jessica Turnbull, Director of Marketing & Communications at Sendle, about product marketing and how it can increase acquisition ...
How to Use ChatGPT in Your B2B Marketing Strategy
10 May 2023
Contributed by Lukas
Shahin chats with Ed Breault, Chief Marketing Officer at Aprimo, about how marketing teams can leverage generative AI tools like ChatGPT in their d...
Strategies for Success During an Economic Downturn
03 May 2023
Contributed by Lukas
Shahin chats with Marcus Oulds, VP of Commercial EMEA & APAC at Salesloft, to discuss how organisations should approach their sales and marketing ...
Lessons From the Early Days of Salesforce
26 Apr 2023
Contributed by Lukas
Shahin chats with Drew Sechrist, Co-Founder & CEO at Connect the Dots about his experience being employee number 36 at Salesforce and the lesson...
How Cloud Software Group Approaches Account and Vertical Selection for ABM
19 Apr 2023
Contributed by Lukas
Shahin chats with Rachel Teare, Head of Global ABM and Customer Lifecycle Marketing at Cloud Software Group about account and vertical selection for...
How to create content for a new product category
12 Apr 2023
Contributed by Lukas
Shahin Hoda chats with Lachlan James, Chief Marketing Officer at VisualCortex, about the differences marketers need to take into consideration when...
How Veeam fosters a culture of creativity in marketing
05 Apr 2023
Contributed by Lukas
Shahin chats with Belinda Pervan, Vice President, APJ marketing at Veeam about how Veeam's marketing team stays creative while constantly testing new ...
How ServiceNow uses Executive Briefing Centres to grow relationships with C-level clients
29 Mar 2023
Contributed by Lukas
Shahin chats with Imogen Broomhead, Director of the Executive Briefing Program, Asia Pacific Japan at ServiceNow, discussing the strategies for bui...
Purpose-Driven Marketing: How Your Brand Can Make a Difference
22 Mar 2023
Contributed by Lukas
Shahin chat's with Joanne Woo, Global VP, Division Head of Marketing & Communications at ABB about purpose-driven marketing and how brands can ...
Strategies to Achieve More with Less
15 Mar 2023
Contributed by Lukas
Shahin chats with Luca Destefanis, Head of Marketing, APAC at Kyndryl about how to make your budget go further in 2023, especially with the recent ...
The Key Financial Discussions to Have with Your CFO
08 Mar 2023
Contributed by Lukas
Shahin chats with Bronwyn Karaoglu, Global VP of Marketing at Ignition about the important conversations to have and building rapport with your CFO. ...
How Palo Alto Networks Grew in the JAPAC Market
01 Mar 2023
Contributed by Lukas
Shahin chats with KP Unnikrishnan “Unni”, Vice President of Marketing (APJ), at Palo Alto Networks, about the basic fundamentals of how to drive g...
How to Build Your SDR Team in APAC
22 Feb 2023
Contributed by Lukas
Shahin chats with Dan Sutic, a seasoned marketing professional in B2B SaaS space about how to effectively run sales development across the APAC regio...
How to Humanise Your Digital Customer Experience
15 Feb 2023
Contributed by Lukas
Shahin chats with Matthew Robinson, Vice President of Marketing, APJ, at Contentsquare about how to humanise your digital customer experience in 20...
The Unified Commercial Engine: The Gold Standard of Sales & Marketing Alignment
08 Feb 2023
Contributed by Lukas
Shahin chats with Jenna Pipchuk, Chief Sales Officer at 3P Learning, about the Unified Commercial Engine (UCE) and how it can completely transform sal...
Office Hours: Made Redundant? How to Bounce Back Even Stronger
06 Feb 2023
Contributed by Lukas
Producer, Lysa, chats with Shahin Hoda, Director of Growth at xGrowth, all about his experience of being made redundant and the current economic situa...
How Fujitsu Approaches Deal-Based Marketing
01 Feb 2023
Contributed by Lukas
Shahin chats with Andrea Clatworthy, former Global Head of Account-Based Marketing (ABM) at Fujitsu about how to approach pipeline acceleration and...
How to Optimise Your Sales Outreach Sequence
25 Jan 2023
Contributed by Lukas
Shahin chats with Mark McInnes, Outbound Sales Trainer and Founder of Sales Development Australia, about how to build a sales development sequence. ...
How to Build a Marketing Function for B2B Startups
18 Jan 2023
Contributed by Lukas
Shahin chats with Nirosha Methananda, VP of Marketing at Influ2, about her experience in growing a marketing function from one person to a full team ...
Why Attribution Issues Can Ruin Your Relationship with Sales
11 Jan 2023
Contributed by Lukas
Shahin chats with Debra Sutton, Regional Vice President of Marketing for Asia Pacific at WalkMe, about how B2B marketers should change their view w...
Rebroadcast | EP #81 Lubaina Rangwala from Thoughtworks: How to Run Account-Based Marketing Across APAC
04 Jan 2023
Contributed by Lukas
In this episode, host Shahin Hoda chats with Lubaina Rangwala, Global Account-Based Marketing Lead at Thoughtworks, about how organisations can succes...
Rebroadcast | EP #82 Jon Miller from Demandbase: Why You Should Start Moving Away From ABM
02 Jan 2023
Contributed by Lukas
In this episode, host Shahin Hoda chats with Jon Miller, CMO of Demandbase, about the current state of account-based marketing and why organisations s...
Rebroadcast | EP #78 Stephanie McCredie: Account-Based Marketing at Salesforce
28 Dec 2022
Contributed by Lukas
In this episode, host Shahin Hoda chats with Stephanie McCredie, Senior Marketing Director at Salesforce, about her journey with account-based marketi...
Rebroadcast | EP #106 Neil Berry: Craft a Stunning ABM Campaign Theme
26 Dec 2022
Contributed by Lukas
In this episode, host Shahin Hoda chats with Neil Berry, Head of Global Account & Deal Based Marketing Centre of Excellence at Atos, about how and...
How to Prepare Your Marketing Team for the New Year
19 Dec 2022
Contributed by Lukas
Shahin chats with Tracy Gawthorne, Vice President & Chief Marketing Officer for Asia Pacific at Capgemini, about how to prepare your marketing tea...
How to Build a Data-Driven Customer Onboarding Strategy
14 Dec 2022
Contributed by Lukas
Shahin chats with Jon Amery, Head of Marketing at Australian Finance Group (AFG) about building data-driven customer communications and onboarding ...
How to Make Your HQ Campaigns Regionally Relevant
30 Nov 2022
Contributed by Lukas
Shahin chats with Suzanne Pelizzari, APAC Marketing Director at CSG about how, as an APAC marketer, you can take your HQ campaigns and make them re...
How to Retain Your Best Talent for Decades
23 Nov 2022
Contributed by Lukas
Shahin chats with Norm Jefferies, Managing Director at Truis about his approach to staff retention. The episode covers: Having a legacy mindsetNo...
How to Build a B2B Acquisition Strategy from Scratch
16 Nov 2022
Contributed by Lukas
Shahin Hoda talks with Theo Nasser, Chief Executive Officer at Right-Hand Cybersecurity about how Right-Hand built its customer acquisition chan...
How to Build Your Personal Brand on Social Media
09 Nov 2022
Contributed by Lukas
Shahin chats with James Wrigley, Principal at First Financial about his experience growing an audience on both LinkedIn and TikTok. The episode cover...
What You Should Know About Product-Led Growth (PLG)
02 Nov 2022
Contributed by Lukas
Shahin chats with Hamish Grant, Vice President Marketing at SafetyCulture about product-led growth. The episode covers: The PLG modelThe importan...
How to Roll Out Programmatic (one-to-many) Account-Based Marketing
31 Oct 2022
Contributed by Lukas
Programmatic Account-Based Marketing, or one-to-many, is one of three tiers of ABM, the other two being one to few and one-to-one. It is focused on a ...
Daniel McDermott: How Mimecast ANZ Secured Brand Budget from HQ
26 Oct 2022
Contributed by Lukas
Shahin chats with Daniel McDermott, Senior Marketing Director, APAC at Mimecast about how the Mimecast ANZ team secured its own brand budget for th...
How Narratives Can Help Develop Your Go-to-Market Plan
19 Oct 2022
Contributed by Lukas
Shahin chats with Davinia Simon, Head of Sales and Growth Markets at Stax, about the fundamentals of building go-to-market plans. In her role, she i...
Office Hours: How to Build a Successful ABM Campaign
17 Oct 2022
Contributed by Lukas
Shahin chats with Dean McGuinness, ABM Strategist at xGrowth, about where to start with ABM and the foundational elements to make sure your ABM is a s...
How Boomi Runs Programmatic ABM in APAC
12 Oct 2022
Contributed by Lukas
Shahin chats with APJ Marketing Director, Stephanie Dechamps, from Boomi about running programmatic (one:many) ABM programs in the APAC region. Fro...
How to Turn Webinars Into a Revenue Engine
05 Oct 2022
Contributed by Lukas
Shahin chats with Kylie Wing, CMO at ApprovalMax about how they have turned webinars into a primary source of pipeline creation. Kylie is an in...
Founder Series: How to Build Your Sales Team
28 Sep 2022
Contributed by Lukas
Shahin chats with David Schlosberg, Business Advisor at Ferguson Alliance about how to start building your sales team at your organisation As a forme...
How to Market to the Public Sector Like Google
21 Sep 2022
Contributed by Lukas
Shahin chats with Scott Combes, Head of JAPAC Public Sector Marketing at Google Cloud about how marketers should think about marketing to the publi...
How to Progress into Marketing Leadership Roles
14 Sep 2022
Contributed by Lukas
Shahin chats with Nick Flude, CMO at Sekuro about how to plan your career progression as a marketer. As CMO, Nick has overall accountability for th...
How Micro Changes Can Transform Your Marketing
07 Sep 2022
Contributed by Lukas
Shahin chats with Kelly Harvey, Head of Marketing at IntelliHR about how to leverage micro changes to completely transform marketing output and hi...
Karina Guerra: Conversations You Need to Have With Your CFO
31 Aug 2022
Contributed by Lukas
Shahin chats with Karina Guerra, Global Group GM - Customer Intelligence & Marketing at Xref about how marketing leaders should set themselves...
Oren Cohen: How to Calculate Your Lifetime Value (LTV)
24 Aug 2022
Contributed by Lukas
Shahin Hoda chats with Oren Cohen, COO at Voyantis, about how marketers in SaaS companies should calculate the lifetime value of their customers and w...
What can Account-Based Marketers in APAC learn from other regions
17 Aug 2022
Contributed by Lukas
Listen to our second session further unpacking the State of Account-Based Marketing in APAC Report — the first in-depth study focusing on ABM in the...
Tim Rowell: The Challenges Facing the Publishing & Media Sector
03 Aug 2022
Contributed by Lukas
Discover the State of Account-Based Marketing in APAC with xGrowth's State of ABM in APAC Report. Get your copy here to find out how APAC's top B2B g...
Paul Gibson from Demandbase: How to Recession-Proof Your Marketing Strategy With ABX
27 Jul 2022
Contributed by Lukas
Discover the State of Account-Based Marketing in APAC with xGrowth's State of ABM in APAC Report. Get your copy here to find out how APAC's top B2B g...
Ronan Bray from Drift: The Role of Conversational Marketing in ABM
20 Jul 2022
Contributed by Lukas
Discover the State of Account-Based Marketing in APAC with xGrowth's State of ABM in APAC Report. Get your copy here to find out how APAC's top B2B g...
Roey Balbus: What You Need to Know About Marketing Operations
13 Jul 2022
Contributed by Lukas
Shahin chats with Roey Balbus, Chief Operations Officer at TradeSquare, about everything marketing operations. Known for his unrelenting passion fo...
Greg Nutter: How Marketers Should Approach Complex Sales
06 Jul 2022
Contributed by Lukas
Shahin chats with Greg Nutter, Principal Consultant and Founder of Soloquent Inc., about Marketing in complex sales environments and what marketers ...
Tim Beveridge: How to Choose Between an Agency or Client-Side Role
29 Jun 2022
Contributed by Lukas
Shahin chats with Tim Beveridge, Founder and CEO of Modern Marketing Group and CMO of Versent about whether you should choose an agency role or work o...
Soumyajit Dey from Thoughtworks: How to Phase Out Regional Silos
22 Jun 2022
Contributed by Lukas
Shahin chats with Soumyajit Dey, Global Head, Digital Experience Optimisation at Thoughtworks, about how marketing leaders can eliminate regional s...
Vincent Cotte: How to Plan Your GTM Strategy the Salesforce Way
15 Jun 2022
Contributed by Lukas
Shahin chats to Vincent Cotte, Senior Director Go-To-Market Marketing ANZ at Salesforce about how the team at Salesforce approaches designing go-to...
Daniel Priestley: How to Get Oversubscribed for Your Next Campaign
08 Jun 2022
Contributed by Lukas
Host Shahin Hoda chats with Daniel Priestley, Co-Founder of Scoreapp, about how B2B marketers can create campaigns that will generate interest from th...
Rebroadcast | EP#41 Eric Wittlake: How to Sell Account-Based Marketing to the Sales Team
01 Jun 2022
Contributed by Lukas
In this episode, Shahin is in discussion with Eric Wittlake, Senior Analyst at TOPO about how marketing should go about selling account-based marke...
Rebroadcast | EP# 51 Malcolm Hamilton: Why IT Businesses Are Getting Serious About Marketing
25 May 2022
Contributed by Lukas
In this episode, host Shahin Hoda chats with Malcolm Hamilton, Global Marketing Director at SAP, on why IT businesses worldwide are now taking marketi...
Rebroadcast | EP# 13 Nick Morgan: The Future of Video Marketing
18 May 2022
Contributed by Lukas
Shahin Hoda chats to Nick Morgan, Co-Founder & Joint CEO of Vudoo, which specialises in pioneering interactive video. Shahin & Nick dive deep...
Alex Colvin: How to Stop Relying on NPS
11 May 2022
Contributed by Lukas
Shahin Hoda chats with Alex Colvin, CEO at Pendula, about why marketers should stop looking at NPS as the holy grail of metrics when it comes to cu...
Marcella Larsen from Salesforce: What's in Store for Retail?
04 May 2022
Contributed by Lukas
Shahin Hoda chats with Marcella Larsen, Senior Director, Retail Advisor at Salesforce about some of the recent developments in the retail sector an...
Brett Chester from Deputy: How to Approach Customer-Led Growth
27 Apr 2022
Contributed by Lukas
Shahin Hoda chats with Brett Chester, Senior Vice President of Marketing at Deputy, about how marketers can leverage the novel concept of customer-led...
Founder Story | Nick Sheehan: How to Prepare for a Merger or Acquisition
19 Apr 2022
Contributed by Lukas
Shahin Hoda chats with Nick Sheehan about how to prepare your organisation for a merger or acquisition. Nick is the founder and CEO of EFEX, an Austr...
Joe Escobedo: How to Incorporate Podcasts in Your ABM Strategy
13 Apr 2022
Contributed by Lukas
Shahin chats with Joe Escobedo, CEO and Chief Editor at Esco Media, about how B2B marketers can leverage podcasts as part of their ABM efforts. Joe i...
Julia Merrick: How to Measure Your PR ROI
06 Apr 2022
Contributed by Lukas
Host Shahin Hoda chats with Julia Merrick, Head of Brand and Content at Employment Hero, about how marketers, either in the startup world or the enter...
Darrell Alfonso from AWS: How to Enhance Customer Experience with Martech
30 Mar 2022
Contributed by Lukas
In this episode, host Shahin Hoda chats with Darrell Alfonso, Global Marketing Operations at Amazon Web Services, about how marketers should approach ...
Anthony Lieu from LegalVision: How to Generate Quality Content at Scale
24 Mar 2022
Contributed by Lukas
Shahin Hoda chats with Anthony Lieu, Head of Marketing & Partnerships at LegalVision, about generating high-quality content at scale. Anthony, beg...
Matthew Hunt: How to Grow Your First B2B Community
15 Mar 2022
Contributed by Lukas
Shahin Hoda chats with Matthew Hunt, Founder at Automation Wolf, about the importance of building communities. Most available advice is high level, am...
Su-Ren Neo from Twilio: How to Improve Your Customer Engagement
10 Mar 2022
Contributed by Lukas
Shahin Hoda chats with Su-Ren Neo, Senior Director, Marketing for Asia-Pacific and Japan at Twilio, about how marketers can improve their approach to ...
Neil Berry: Craft a Stunning ABM Campaign Theme
02 Mar 2022
Contributed by Lukas
In this episode, host Shahin Hoda chats with Neil Berry, Head of Global Account & Deal Based Marketing Centre of Excellence at Atos, about how and...
Lidia Lal from Udemy: How to Get Your APAC Marketing Team off the Ground
23 Feb 2022
Contributed by Lukas
Host Shahin Hoda talks with Lidia Lal, Head of Marketing (APAC) at Udemy, about how to build an APAC marketing team from scratch as a regional office....
Boden Westover: How to Approach a US Expansion
16 Feb 2022
Contributed by Lukas
In this episode, host Shahin Hoda chats with Boden Westover, CMO at Vivi, about how foreign companies can grow their presence in the United States of ...
Jamie Cairns: How to Set Up a Partner-Led Strategy
09 Feb 2022
Contributed by Lukas
Shahin Hoda chats with Jamie Cairns, Chief Strategy Officer at Fluent Commerce about how to set up a partner-led strategy for your organisation. Jami...
Robin Zhang: Career Advice for B2B Marketing Leaders
02 Feb 2022
Contributed by Lukas
Shahin chats with Robin Zhang, Head of Marketing at Thought Machine about how B2B marketers should approach career development and plan in 2022. Robi...
Founder Story | Jill Berry: How to Penetrate the Enterprise Financial Sector
26 Jan 2022
Contributed by Lukas
Shahin Hoda chats with Jill Berry, CEO & Co-Founder of Adatree about how organisations should approach and target the financial services space in ...
Joanne Schofield: Build a Marketing Plan That Generates Pipeline
19 Jan 2022
Contributed by Lukas
Shahin Hoda chats with Joanne Schofield, Director of Marketing, ANZ at The Access Group, about how marketers can build a plan that generates a pipelin...
Christopher Willis: How to Roll Out Pipeline Acceleration
12 Jan 2022
Contributed by Lukas
Shahin Hoda chats with Christopher Willis, Chief Marketing Officer & Chief Pipeline Officer at Acrolinx, about how B2B marketers should think abou...
Nicki Shirley: How to Successfully Execute Thought Leadership Content
05 Jan 2022
Contributed by Lukas
On today’s podcast, host Shahin Hoda talks with Nicki Shirley, Head of Marketing at Qruios about creating thought leadership that stands out and how...
Rebroadcast | EP#65 Leandro Perez from Salesforce: Leandro Perez from Salesforce: Marketing Leadership Post-COVID
29 Dec 2021
Contributed by Lukas
In this episode, host Shahin Hoda chats with Leandro Perez, Vice President, Asia Pacific Marketing at Salesforce, about how he manages his team and ex...
Rebroadcast | EP#48 Iris Lou from Zoom: What's the Future of B2B Events
27 Dec 2021
Contributed by Lukas
In this episode, host Shahin Hoda chats with Iris Luo, APAC Marketing Lead at Zoom, about the current state of virtual B2B events and what marketers c...
Rebroadcast | EP#63 Ray Kloss from Cisco: How to Lead a Successful APAC Marketing Team
22 Dec 2021
Contributed by Lukas
In this episode, host Shahin Hoda chats with Ray Kloss, Director of Brand Marketing for APJC at Cisco, about how diversity within the region impacts m...
Rebroadcast | EP#27 Andrea Dixon from DocuSign: How COVID-19 Changed Lead Scoring
20 Dec 2021
Contributed by Lukas
In this episode, host Shahin Hoda and Andrea Dixon from DocuSign analyse how the COVID-19 pandemic has placed lead scoring under the spotlight. Andre...
Michele Clarke: How to Run a Compelling ABM Campaign
15 Dec 2021
Contributed by Lukas
Host Shahin Hoda chats with Michele Clarke, Head of APAC Marketing at Secure Code Warrior to tap into her wealth of knowledge on Account-Based Ma...
Ben Lipschitz: Selling Technology to Old School Industries
08 Dec 2021
Contributed by Lukas
Host Shahin Hoda chats with Ben Lipschitz, Managing Director at FoodByUs about how to sell and market technology products and solutions into industrie...
Alex West from Swoop: How B2B Leaders Can Prepare for Acquisition
01 Dec 2021
Contributed by Lukas
On today’s podcast, Host Shahin Hoda chats with Alex West, CEO at Swoop, about how B2B leaders can and should prepare their business for acquisition...
Cameron Buckley from Trustpilot: How Reviews Can Help B2B Build Trust
24 Nov 2021
Contributed by Lukas
Shahin chats with Cameron Buckley, Regional Director - APAC at Trustpilot, about the importance of review platforms, how they are helping B2B marketer...
Rory Boyle: Sales and Marketing Metrics for B2B Founders
10 Nov 2021
Contributed by Lukas
Shahin chats with Rory Boyle, Managing Director at Hampers with Bite about how to measure and budget sales and marketing activity as a B2B founder. ...
Carlota Feliu Argila from HP: How Should B2B Marketers Approach Japan & Korea
03 Nov 2021
Contributed by Lukas
Shahin chats with Carlota Feliu Argila, Global Marketing Leader - 3D Printing & Digital Manufacturing at HP about how B2B marketers should approac...
David Fisher: How to Turn Your Sales Team Into Brand Advocates on LinkedIn
27 Oct 2021
Contributed by Lukas
Shahin Hoda chats with David Fisher, a Sales Hall of Fame Inductee, Speaker, Author and Coach. They discuss how marketers should collaborate with the...
Jim Lenskold: How to Start Measuring Your Marketing ROI
20 Oct 2021
Contributed by Lukas
In this episode, host Shahin Hoda chats with Jim Lenskold, President of Lenskold Group, about how marketers can calculate the ROI in their initiatives...
Cath Brands: How to Do Awesome B2B Storytelling
06 Oct 2021
Contributed by Lukas
In this episode, host Shahin Hoda chats to Cath Brands, CMO at Flintfox about crafting exciting and fun B2B stories. Cath has extensive experience in...
Micah Gabriels: How to Transition from Word of Mouth to Marketing-Led Growth
29 Sep 2021
Contributed by Lukas
In this episode, host Shahin Hoda chats with Micah Gabriels, CEO at Mooven, a company building software solutions for traffic management to reduce the...
Jon Miller from Demandbase: Why You Should Start Moving Away From ABM
22 Sep 2021
Contributed by Lukas
In this episode, host Shahin Hoda chats with Jon Miller, CMO of Demandbase, about the current state of account-based marketing and why organisations s...
Lubaina Rangwala from Thoughtworks: How to Run Account-Based Marketing Across APAC
15 Sep 2021
Contributed by Lukas
In this episode, host Shahin Hoda chats with Lubaina Rangwala, Global Account-Based Marketing Lead at Thoughtworks, about how organisations can succes...
ABM Talks: How to Run Your First ABM Pilot Campaign
14 Sep 2021
Contributed by Lukas
In this session, we discuss how to run a successful Account-Based Marketing pilot campaign. We'll be covering: How to select your account...
Hugh Macfarlane: How to Effectively Brief Your Agency
08 Sep 2021
Contributed by Lukas
In this episode, host Shahin Hoda chats with Hugh Macfarlane, Founder and CEO at align.me about how marketers should go about communicating their brie...
Stephanie McCredie: Account-Based Marketing at Salesforce
01 Sep 2021
Contributed by Lukas
In this episode, host Shahin Hoda chats with Stephanie McCredie, Senior Marketing Director at Salesforce, about her journey with account-based marketi...
Michael Levine from LinkedIn: 5 Post-COVID B2B Trends
23 Aug 2021
Contributed by Lukas
In this episode, host Shahin Hoda chats with Michael Levine, Head of Enterprise Sales for LinkedIn’s marketing solutions, about the five key trends ...