Host Shahin Hoda chats with Ben Lipschitz, Managing Director at FoodByUs about how to sell and market technology products and solutions into industries that are considered traditional and have a low level of technology adoption. Ben is co-founder and Managing Director of FoodByUs, an online marketplace that connects restaurants, cafes and caterers with hundreds of wholesale food suppliers. The overall business has increased 600% in annual revenue since 2019. Ben’s expertise in the business focuses on sales and marketing and in the past twelve months, he has overseen the growth of the team by 50% and helped deliver an ongoing result of 30% MoM revenue growth. Alongside this, he has been instrumental in securing investment from global marketplace investors FJ Labs and Macquarie Capital, including an AU$10M Series A funding round in November 2021. Join the Slack channel: www.growthcolony.org/slack

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