Keen to be a part of something great? Fill out the ABM in APAC survey for exclusive tools, insights and a chance at winning a free customised team consultation with xGrowth's experts to help with your ABM strategy. https://www.surveymonkey.com/r/ABM-APAC-2023 _________________ Shahin chats with Aurora Sassone, Head of Communications, ANZ at Oracle, about how to approach storytelling in the B2B space. The episode covers the following: What makes a good story in B2B marketing?How to bring a story to life through eventsHow to make the customer the hero How to hit those MQL numbers With a unique blend of digital marketing and B2B storytelling expertise, Aurora has an impressive track record of building world-class brands and teams from fast-growing start-ups to globally iconic companies. Prior to joining Oracle, Aurora led marketing and communications for ABB Australia Process Industries. She also spent time on the agency side at Edelman where she led account teams for clients such as Adobe, HP, GE and Unilever. Aurora is a fierce advocate for diversity and inclusion, and passionate about mentoring and helping others to be successful. She is also a successful abstract artist and passionate about creativity and art for youth and disadvantaged people and regularly volunteers her time and skills to several foundations and organisations. Resources mentioned in this episode: Start with Why - Simon SinekHidden Brain PodcastHead & Heart - Kirstin Ferguson _________________ For your copy of the State of ABM in APAC Report (2022): https://xgrowth.com.au/abm-report/ Join the Slack channel: https://growthcolony.org/slack Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth. We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

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