APAC's B2B Growth Podcast
Episodes
Benny Ausmus: Infusing Culture Into Your Marketing Strategy
18 Aug 2021
Contributed by Lukas
Host Shahin Hoda chats with Benny Ausmus, Founder at Big Change about how marketing leaders can get inspiration from their internal culture and projec...
Roshantha Pillay: Executing Account-Based Marketing
11 Aug 2021
Contributed by Lukas
In this episode, host Shahin Hoda chats with Roshantha Pillay, Citrix Marketing Lead at Dicker Data, about Dicker Data's ABM initiatives and the kind ...
Darren Reid: Why SDRs Should Report to Marketing
04 Aug 2021
Contributed by Lukas
In this episode, host Shahin Hoda chats with Darren Reid, Director of Marketing and Alliances at Interactive, about how organisations should manage th...
Taryn Williams: How to Approach B2B Influencer Marketing
28 Jul 2021
Contributed by Lukas
In this episode, host Shahin Hoda chats with Taryn Williams, founder and CEO of WINK Models and theright.fit, about the development of influencer ma...
Nicholas Kontopoulos from Adobe: How to Develop a Sales Mindset as a Marketer
21 Jul 2021
Contributed by Lukas
In this episode, host Shahin Hoda chats with Nicholas Kontopoulos, APAC Regional Head of Growth Marketing at Adobe about how marketers can step into s...
Hayley Hopwood from Stripe: How to Build an Outbound Sales Team
14 Jul 2021
Contributed by Lukas
In this episode, host Shahin Hoda chats with Hayley Hopwood, head of growth at Stripe, ANZ, about how organisations can build a solid and effective ou...
Andrei Zinkevich: Running ABM on a Tight Budget
07 Jul 2021
Contributed by Lukas
In this episode, Shahin chats with Andrei Zinkevich, Co-founder of Fullfunnel.io about how he approaches ABM initiatives and how, in some cases, he a...
Andy Crestodina: How to Create Compelling Research-Based Content
30 Jun 2021
Contributed by Lukas
In this episode, host Shahin Hoda chats with Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media, about the approach marketers can ...
Bev Burgess: Account-Based Marketing Post-COVID
23 Jun 2021
Contributed by Lukas
In this episode, host Shahin Hoda chats with Bev Burgess, Senior Advisor at ITSMA, about key trends in the account-based marketing domain and its chan...
ABM Talks: 5 Things You’ll Need For Your First ABM Campaign
22 Jun 2021
Contributed by Lukas
ABM Talks are open AMA style sessions for ABM experts, practitioners and the curious to discuss the world of Account-Based Marketing & ABX. In...
Founder Story | Nick Sheehan: Why You Should Ditch Your Plan B
16 Jun 2021
Contributed by Lukas
In this episode, host Shahin Hoda chats to Nick Sheehan, Founder & CEO at EFEX. EFEX, an Australian Business Technology Service provider, dedi...
Leandro Perez from Salesforce: Marketing Leadership Post-COVID
09 Jun 2021
Contributed by Lukas
In this episode, host Shahin Hoda chats with Leandro Perez, Vice President, Asia Pacific Marketing at Salesforce, about how he manages his team and ex...
Brandon Redlinger: How to Craft Awesome Research-Based Content
02 Jun 2021
Contributed by Lukas
Shahin chats with Brandon Redlinger, Senior Director, Product Marketing at ringDNA, about how marketers can create content that actually adds value to...
Ray Kloss from Cisco: How to Lead a Successful APAC Marketing Team
26 May 2021
Contributed by Lukas
In this episode, host Shahin Hoda chats with Ray Kloss, Director of Brand Marketing for APJC at Cisco, about how diversity within the region impacts m...
ABM Talks: How to Transition from Demand Gen to Account-Based Marketing
21 May 2021
Contributed by Lukas
In this episode, we discuss how to transition from DemandGen to an Account-Based strategy. We discuss: How your marketing tactics are going to ...
ABM Talks: What's the Right Type of ABM for Your Organisation?
19 May 2021
Contributed by Lukas
In this episode, we're discussing tiering, the ABM pyramid and how to select the right kind of ABM per account. We dive into the three different type...
Yaagneshwaran Ganesh: Why You Should Move Away From Funnel-Based Content
12 May 2021
Contributed by Lukas
Shahin chats to Yaagneshwaran Ganesh, Director of Marketing at Avoma about why you should reconsider planning your content based on a funnel and wh...
Andrew Storrier: How to Create Content For Your Account-Based Strategy
05 May 2021
Contributed by Lukas
In this episode, Shahin chats with Andrew Storrier, Global Content Strategy and Operations Manager at Hexagon about how to approach content creation...
Founder Story | Nick Bell: Mistakes B2B Founders Need to Avoid
28 Apr 2021
Contributed by Lukas
In this episode, host Shahin Hoda chats with Nick Bell, founder of 12 digital marketing agencies and co-founder at Lisnic.com, about the mistakes B2B ...
Live Debate: Is Share of Search the Missing Link for Marketers?
21 Apr 2021
Contributed by Lukas
Share of Search (SOS) is the most hyped marketing buzzword phrase of the past six months. Its advocates see it as marketing’s most important metric,...
Vanvisa Brown: Moving From a Large Organisation to a High-Growth Startup
14 Apr 2021
Contributed by Lukas
In this episode host, Shahin talks to Vanvisa Brown, Head of Demand Gen at DiviPay about Van's experience moving from a large organisation into a f...
Lisa Leight: Advice for a New VP of Marketing
07 Apr 2021
Contributed by Lukas
In this episode, host Shahin Hoda chats with Lisa Leight, VP of Marketing at Convoso, about how newly appointed marketing executives can build a new t...
Michael Doherty: How to Sell and Market to the Government
31 Mar 2021
Contributed by Lukas
In this episode, host Shahin Hoda chats with Michael Doherty, Head of Business Development at Smarter City Solutions about how to sell and market to g...
ABM Talks: How to Sell Account-Based Marketing to the Sales Team
28 Mar 2021
Contributed by Lukas
ABM Talks are open AMA style session for ABM experts and the curious to discuss what’s happening in the world of Account-based marketing and ABX. T...
Nina Christian: How to Approach Your Content Strategy Post-COVID
24 Mar 2021
Contributed by Lukas
Shahin chats with Nina Christian about how businesses need to change their approach to content creation post-COVID and where should they focus their a...
Malcolm Hamilton from SAP: Why IT Businesses Are Getting Serious About Marketing
17 Mar 2021
Contributed by Lukas
In this episode, host Shahin Hoda chats with Malcolm Hamilton, Global Marketing Director at SAP, on why IT businesses worldwide are now taking marketi...
Bron Gondwana: What Marketers Should Know About Data Privacy
10 Mar 2021
Contributed by Lukas
In this episode, Shahin Hoda chats with Bron Gondwana, Chief Executive Officer at Fastmail about data privacy and the fast-moving, rapidly changing...
Kade Greenland: How to Break Out of Strategic Paralysis
03 Mar 2021
Contributed by Lukas
In this episode Shahin chats with Kade Greenland, Senior Customer Strategy & Innovation Consultant at EY about strategic paralysis when it comes t...
Iris Luo from Zoom: What's The Future of B2B Events
24 Feb 2021
Contributed by Lukas
In this episode, host Shahin Hoda chats with Iris Luo, APAC Marketing Lead at Zoom, about the current state of virtual B2B events and what marketers c...
Peep Laja: How to Revamp Bland B2B Messaging
17 Feb 2021
Contributed by Lukas
In this episode, host Shahin Hoda chats with Peep Laja, CEO of Wynter and CXL about how B2B Marketers can revamp their messaging to compete in today's...
Steve Gershik: Why Is Customer Marketing So Important
03 Feb 2021
Contributed by Lukas
In this episode, host Shahin Hoda chats with Steve Gershik, Advisory Board Member of Sales Lead Management Association (SLMA), about customer marketin...
Ruth Stevens: How to Organise and Leverage Your B2B Data
27 Jan 2021
Contributed by Lukas
Shahin talks to Ruth P. Stevens, B2B Marketing consultant, author and educator about everything marketing and data and why data is becoming more and ...
John Steinert: How to Navigate the World of Intent Data
20 Jan 2021
Contributed by Lukas
In this episode, Shahin Hoda chats with John Steinert of TechTarget about what B2B leaders should look for when evaluating intent data providers. Joh...
Nick Flude: Questions B2B Marketers Should Ask Sales
13 Jan 2021
Contributed by Lukas
Shahin chats with Nick Flude, Chief Marketing Officer at Secure Code Warrior about how B2B marketers should communicate with their sales team to ge...
Jon Panker & Greg Wood: How to Reach the Buying Committee
06 Jan 2021
Contributed by Lukas
Today Shahin speaks with Jon Panker, Managing Director for Japan & Asia Pacific at TechTarget & Gregory Wood, Head of Marketing Science, ...
Eric Wittlake: How to Sell Account-Based Marketing to the Sales Team
16 Dec 2020
Contributed by Lukas
In this episode, Shahin is in discussion with Eric Wittlake, Senior Analyst at TOPO about how marketing should go about selling account-based marke...
Panel Discussion: How to Land Enterprise Deals
13 Dec 2020
Contributed by Lukas
In this episode, we're joined by Greg Anderson, VP of Sales at TechTarget, Ljubica Radoicic, Marketing Director at Hexagon and Omer Molad, CEO of Verv...
Samantha Stone: How to Measure the Success of Your ABM Program
08 Dec 2020
Contributed by Lukas
Shahin chats with Samantha Stone, Founder & CMO at Marketing Advisory Network about how to measure ABM campaigns, activities and what are some ...
Daniel Davis: Prepare Your Organisation for an Uncertain Future
02 Dec 2020
Contributed by Lukas
Shahin chats with Daniel Davis, Community Leader & APAC Founder of EOS Worldwide about how B2B companies can prepare themselves for an uncertain...
Liam Smee & Tom Russell: How B2B Marketers Can Land Their Dream Job
25 Nov 2020
Contributed by Lukas
Shahin Hoda from xGrowth chats to Liam Smee, Global Head of Demand Gen and Tom Russell, Head of Recruitment at Deputy. They discuss the skills, ca...
Founder Story | Craig Rosenberg: How TOPO Became a Dominant Player in B2B
18 Nov 2020
Contributed by Lukas
In this episode, host Shahin Hoda welcomes Craig Rosenberg, Co-Founder of TOPO for a candid chat about the early days and how the team built the org...
Dale Beaumont: 10 Tools for Your Marketing Tech Stack
11 Nov 2020
Contributed by Lukas
In this episode, host Shahin Hoda chats with Dale Beaumont, Founder & CEO of Business Blueprint to discuss where companies should start building t...
David Gottlieb from Microsoft: How COVID Changed Search Behaviour
04 Nov 2020
Contributed by Lukas
In this episode, host Shahin Hoda chats with David Gottlieb from Microsoft Advertising about how COVID-19 has changed user behaviour in search engines...
Justin Smith: Create Personality for Your B2B Brand
28 Oct 2020
Contributed by Lukas
In this episode, host Shahin Hoda speaks with Ansanada’s Global Chief Marketing & Chief Creative Officer, Justin Smith to go deep into how B2B o...
Founder Story | Eric Vardon: How Businesses Can Leverage AI
21 Oct 2020
Contributed by Lukas
In this episode, host Shahin Hoda welcomes Eric Vardon, CEO and Co-Founder at Morpio.ai and Co-Founder of Arcane. As he talks about his experience an...
Mark McInnes: Build a Sales Cadence for the Australian Market
14 Oct 2020
Contributed by Lukas
In this episode, host Shahin Hoda welcomes Mark McInnes, sales trainer, coach and author of Tactical Pipeline Growth. Together, they talk about how t...
Brandon Redlinger: How Marketers Get Account-Based Marketing Wrong
07 Oct 2020
Contributed by Lukas
In this episode, host Shahin Hoda welcomes Brandon Redlinger from DemandBase, one of the main players in the ABM space. Together, they identify the s...
Panel Discussion: How B2B Businesses Can Leverage PR
30 Sep 2020
Contributed by Lukas
Is Public Relations something you’ve dabbled in before but haven’t had a chance to give it the attention it needs? Host Shahin Hoda is joined by ...
Justin Keller: Technology Won't Fix Your Account-Based Marketing
23 Sep 2020
Contributed by Lukas
In this episode, host Shahin Hoda welcomes Justin Keller, Vice President of Marketing at Terminus, one of the big players in ABM technology. Justin c...
Andrea Dixon from DocuSign: How COVID-19 Changed Lead Scoring
16 Sep 2020
Contributed by Lukas
In this episode, host Shahin Hoda and Andrea Dixon from DocuSign analyse how the COVID-19 pandemic has placed lead scoring under the spotlight. Andre...
Kate Toon: What's the Future of B2B SEO
09 Sep 2020
Contributed by Lukas
In this episode, host Shahin Hoda speaks with Kate Toon, an expert on SEO and digital marketing, to unveil how the future will look like for B2B marke...
Panel Discussion: How B2B Businesses Should Sell & Market Post-COVID
02 Sep 2020
Contributed by Lukas
In this episode, Shahin talks with Danny Beck, Head of Marketing at Citrix, Rita Arrigo, Industry Digital Strategist at Microsoft and Dan Peters, Chie...
Mitchell Mackey: Why Marketing Should be Represented on the Board
26 Aug 2020
Contributed by Lukas
In this episode, Shahin chats with Mitchell Mackey, the Marketing Director at Ansell Healthcare about marketing representation at the board level. Th...
David Mason: Stop Trying to Sell to Everyone
19 Aug 2020
Contributed by Lukas
In this episode Shahin chats to David Mason, Director of Marketing Services at Experian about why you shouldn't try to sell everyone and how it can...
David Nicholls: Why B2B Companies Need to Focus on Brand
12 Aug 2020
Contributed by Lukas
In this episode, Shahin speaks with David Nicholls, the Commercial Director from PPG Industries. They discuss how B2B companies perceive brand and wh...
Natalie Mendes: Account-Based Marketing Before and After COVID-19
05 Aug 2020
Contributed by Lukas
Shahin is joined by Natalie Mendes, Head of Account-Based Marketing at SAS. They discuss how Natalie and the SAS team's account-based marketing strat...
Pauline Grech: Industries That Are Pivoting to Survive COVID-19
29 Jul 2020
Contributed by Lukas
Pauline Grech, Head of Digital Strategy from Intermedia Group joins host Shahin Hoda to talk about how COVID-19 has impacted B2B advertising. They re...
Steve Watt: Your First Account-Based Marketing Campaign
22 Jul 2020
Contributed by Lukas
Shahin chats to Steve Watt the VP of Marketing at Grapevine6 about Account-Based Marketing and about how to go about planning your first campaign. St...
Danny Beck from Citrix: How to Simplify Your B2B Messaging
15 Jul 2020
Contributed by Lukas
Shahin chats with Danny Beck, Head of Marketing ANZ at Citrix. Messaging is always a challenging marketing topic, especially in the B2B technology ...
Ljubica Radoicic: How to Build a Sales Development Team
08 Jul 2020
Contributed by Lukas
Shahin speaks with Ljubica Radoicic the Marketing Director (APAC) from Hexagon PPM. They go in-depth on how to build a sales development team and the...
Mark Tanner: Build Frictionless B2B Sales Proposals
01 Jul 2020
Contributed by Lukas
Shahin sits down with Mark Tanner, the Co-Founder of Qwlir, a document design and automation tool for sales teams, to better understand how can sales ...
Lemma Khalek: How to Fuel Your Growth with LinkedIn Ads
24 Jun 2020
Contributed by Lukas
In this episode, we sit down with Lemma Khalek, Head of Sales and Marketing at Uptick, to discuss how she leveraged LinkedIn to grow Uptick's inbound ...
Boden Westover: Focus on Both Brand & Performance Marketing
17 Jun 2020
Contributed by Lukas
Understanding that your marketing should focus both on building a brand and driving sales through performance marketing is crucial. In this episode, ...
Nick Morgan: What's The Future of Video Marketing
10 Jun 2020
Contributed by Lukas
Shahin Hoda chats to Nick Morgan, Co-Founder & Joint CEO of Vudoo, which specialises in pioneering interactive video. Shahin & Nick dive deep...
Panel Discussion: Why CX is the Future of Marketing
03 Jun 2020
Contributed by Lukas
Customer Experience (CX) is impacting all aspects of business, marketing is no exception. Shahin Hoda, Founder of xGrowth is joined by Mark Cameron, ...
Panel Discussion: What is Account-Based Marketing
27 May 2020
Contributed by Lukas
Have you heard people talking about Account-Based Marketing (ABM) by the water-cooler? Maybe you read about it on a blog, or even heard about it on a ...
Panel Discussion: How to Manage Remote Teams
20 May 2020
Contributed by Lukas
Shahin Hoda talks to Catapult's Marketing Director Boden Westover, Pointer Remote Roles Founder Jo Palmer and Who Gives A Crap's Growth Manager Tim Ba...
B2B Questions: Revenue marketing, ROI & strategy planning during COVID-19
17 May 2020
Contributed by Lukas
In this episode, Shahin and Alex go through some of the Growth Colony community's questions regarding B2B. We tackle when revenue marketing clashes w...
Rohan Pardasani: How Avaana Pivoted Because of COVID-19
13 May 2020
Contributed by Lukas
Shahin Hoda talks with the CEO and Founder of Avaana, Rohan Pardasani, about how Avaana has managed to pivot from their core services because of coron...
Steve Psaradellis: Specialising Fuelled the Growth of this Company
06 May 2020
Contributed by Lukas
At the start, the concept of going niche and servicing a smaller number of companies sound counterintuitive. The first thing that comes to a founder’...
Tim Baxter: What's Happening in the Toilet Paper Industry
29 Apr 2020
Contributed by Lukas
Toilet paper has become one of the hottest topics of the year! So we decided it was about time to chat about toilet paper and what is happening in th...
Nathan Field: How to Use SaaS Analytics to Drive Growth
22 Apr 2020
Contributed by Lukas
What is the best way to set up and leverage your analytics for your SaaS business? And how do you even start to track these points of data? There are...
Founder Story | Martin Cooperwaite: Key Lessons from Past Downturns
15 Apr 2020
Contributed by Lukas
By now you've heard it over and over again, we're in strange and uncertain times. That's why we decided to sit down and speak to Martin Cooperwaite, ...
Shaun Sumaru: How CarDeals2Me Grew 2.5x in Three Months
08 Apr 2020
Contributed by Lukas
Are partnerships part of your growth engine? Shaun Sumaru, Founder & CEO of CarDeals2Me thinks they have to be! He has leveraged partnerships to ...
Panel Discussion: Mistakes I've Made Growing My Business
01 Apr 2020
Contributed by Lukas
In this episode Growth Colony host, Shahin Hoda speakers with three founders on their biggest mistakes growing and scaling their businesses. He sits d...
Luke Marshall: The Hidden Costs of B2B Marketing
25 Mar 2020
Contributed by Lukas
When you're trying to put your B2B marketing budget together, some investments are very obvious. You can easily calculate how much you're going to sp...