ABM Talks: How to Transition from Demand Gen to Account-Based Marketing

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Recorded21 May 2021

Publisherfeed.pod.co ↗

Handlerec:13959663

Show notes

In this episode, we discuss how to transition from DemandGen to an Account-Based strategy. We discuss: How your marketing tactics are going to differ for successful account-based engagementHow you’ll need to change your KPIs and metrics to measure successHow your relationship and interactions with sales are going to changeHow should you change your approach to account and vertical researchWhat tools you will need ABM Talks are open AMA style session for ABM experts and the curious to discuss what’s happening in the world of Account-based marketing and ABX. If you want to participate in one of these sessions make sure to join the community slack channel at https://growthcolony.org/slack

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