In this episode, we sit down with Lemma Khalek, Head of Sales and Marketing at Uptick, to discuss how she leveraged LinkedIn to grow Uptick's inbound monthly leads. LinkedIn has become a game-changer when it comes to B2B marketing. You'll hear about the mistakes and successes, where you should start with LinkedIn Ads and how to optimise your campaigns over time. Lemma Khalek is B2B marketer helping startups grow and scale their sales and marketing efforts. Coincidentally Lemma spent the first few years in employment branding and marketing at Telstra, driving Linkedin adoption amongst recruiters It was an emerging channel at the time, fast forward ten years she’s talking to Growth Colony about Linkedin as a primary growth channel. If you want to reach out to Lemma for more questions, you can reach her at [email protected] Join the Slack channel: https://growthcolony.org/slack

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