Malcolm Hamilton from SAP: Why IT Businesses Are Getting Serious About Marketing

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Recorded17 Mar 2021

Publisherfeed.pod.co ↗

Handlerec:13959674

Show notes

In this episode, host Shahin Hoda chats with Malcolm Hamilton, Global Marketing Director at SAP, on why IT businesses worldwide are now taking marketing very seriously. Malcolm talks about the importance of having marketing at the leadership table, guiding decisions about what accounts and prospects to target. He also highlights the importance of having a strong understanding of the overall buyer’s journey and encourages IT leaders to be patient while expecting ROI from marketing initiatives. Read the show notes: https://xgrowth.com.au/blogs/it-business-marketing/ Join the Slack channel: https://growthcolony.org/slack

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