Shahin chats with Brandon Redlinger, Senior Director, Product Marketing at ringDNA, about how marketers can create content that actually adds value to readers. Brandon shares practical ways to look for interesting topics to write about and sheds light on a team structure that works best when creating large pieces of content such as ebooks. During the conversation, he also stresses the importance of having long-term relationships with industry influencers and advises marketers to be strategic about the whole process. Brandon Redlinger is the Senior Director of Product Marketing at ringDNA. He has an extensive background in helping organizations create GTM strategies and orchestrate demand gen programs to power sales execution. He’s passionate about the intersection between technology and psychology, especially as it applies to growing businesses. In his spare time, you'll often time him reading, playing hockey or spending time with his family. Read the show notes: https://xgrowth.com.au/blogs/content-marketing-strategy Join the Slack channel: https://growthcolony.org/slack

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