In this episode, host Shahin Hoda chats with Steve Gershik, Advisory Board Member of Sales Lead Management Association (SLMA), about customer marketing and why B2B marketers need to double down on it. During the conversation, Steve discusses the increasing need to drive loyalty and how customer marketing can play a significant role to achieve it. Read the show notes: https://xgrowth.com.au/blogs/customer-marketing/ Join the Slack channel: https://growthcolony.org/slack
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