In this episode, host Shahin Hoda chats with Nicholas Kontopoulos, APAC Regional Head of Growth Marketing at Adobe about how marketers can step into sales teams’ shoes and work towards achieving alignment with them. As the Asia Pacific Regional Head of Marketing, Adobe DX Commercial, Nicholas harnesses over 25 years of professional experience, built across multiple industries and geographies. Nicholas advises marketers to be a part of the sales process by joining discovery calls and listening to the conversations SDRs have with prospects. He also emphasises the importance of seeking sales input while creating content and shares some interesting details about Adobe’s brand to revenue framework. Read the show notes: https://xgrowth.com.au/blogs/develop-sales-mindset/ Join the Slack channel: https://growthcolony.org/slack

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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