What's it like to chat with the Ad Contrarian, Bob Hoffman? You're about to find out, as we get down to business discussing hypocrisy and the fundamentals in the marketing and advertising industry. 🚨 This episode uses explicit language 🚨 🎥 Prefer to watch the conversation? We've got a link for you: https://youtu.be/OAHVU-MWFDg This episode covers... Making an impressionThe importance of being skepticalBuilding your brandand His book, The Three Word Brief About Bob... Bob is a writer and speaker. He has written seven books about advertising, each of which has been an Amazon #1 seller. Before leaving the advertising business, Bob had been the chief executive of two independent ad agencies, and the US operation of an international agency. Bob's blog, The Ad Contrarian, was named one of the world's most influential marketing and advertising blogs by Business Insider. His commentary has appeared in the BBC World Service, The Wall Street Journal, The New York Times, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcastng, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world. Bob has served on the boards of the Advertising and Marketing International Network, the Foundation for Osteoporosis Research and Education, and the PGA Foundation of Northern California. He spent one year as Special Assistant to the Executive Director of the California Academy of Sciences. Resources mentioned in this episode: The Ad Contrarian NewsletterThe Three Word Brief - Bob HoffmanThe Long and Short of It - Les Binet & Peter FieldA Complete Unknown - Film People to watch in the space: Dave TrottMark RitsonByron SharpKaren Nelson-FieldOrlando WoodBrian Jacobs _________________ 🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9 📚 Get your copy of the latest ABM in APAC Report here: https://xgrowth.com.au/abm-report/ Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth. 🚨 We would love to get your questions, ideas and feedback about Growth Colony, email [email protected] Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16 And for all our other socials visit: https://mtr.bio/xgrowth

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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