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APAC's B2B Growth Podcast

Andrew Storrier: How to Create Content For Your Account-Based Strategy

05 May 2021

Description

In this episode, Shahin chats with Andrew Storrier, Global Content Strategy and Operations Manager at Hexagon about how to approach content creation for your account-based strategy and engagement. Andrew is a 10-year veteran of content strategy, marketing, and production. Right now, he's obsessed with Analyst Relations and Sales Enablement as he and his colleagues transform Hexagon PPM into a world-class marketing function. He probably needs to get better at managing his personal life due to the aforementioned obsession. Join the Slack channel: https://growthcolony.org/slack

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