Julia Merrick: How to Measure Your PR ROI

Host Shahin Hoda chats with Julia Merrick, Head of Brand and Content at Employment Hero, about how marketers, either in the startup world or the enterprise space, should change their approach to PR and also establish and communicate its ROI to the rest of the business. Before Employment Hero, Julia worked in a number of different industries spanning technology, professional services and travel. A graphic designer in a previous life, Julia consolidated these skills with her keen passion for strategy, brand storytelling and communication to become the creative marketer she is today.  Day-to-day, Julia oversees a team of exceptional people who help drive the creative beating heart of Employment Hero. When she’s not wearing her manager hat, Julia leads the global content and communications efforts of the company. She is also known internally as the webinar queen and is said to throw a great event, both online and offline. ABM in APAC survey: https://www.xgrowth.com.au/survey Join the Slack channel: https://growthcolony.org/slack

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